Performance Anxiety: DTC & Ecommerce Growth Marketing

Talking Points:

• Ad platform comparison (Meta, Google, Twitter, Tiktok…etc)

• How these platform fit a users journey (Funnel Steps)

• Age demographics

• Content styles

• Where should you start?

Talking Points:

• The importance of lead generation

• Identifying Your Target Market/Avatar and why it's super important

• Crafting an Effective Offer through Direct and Indirect methods

• Optimizing Your Lead Generation Campaigns - Key metrics

• Know your funnel metrics

Talking Points:

• What is remarketing?

• What are the different types of audiences?

• How can you leverage custom audiences?

• How to adjust your strategies after the IOS 14 update

• Web interactions

Talking Points:

• What is prospecting audience?

• What angles/hooks should you use?

• The correct way to prospect - especially after the IOS 14.5 update

• How to diagnose performance drop in prospecting campaigns

• How to fix performance issues in prospecting campaigns

Talking points:

• What Are the IOS changes?

• The Data

• How did this impact Advertisers?

• How can advertisers work through these challenges?

Talking Points:

• What is sponsored content?

• Why do brands use sponsored content?

• DTS vs Content Data

• What channels support sponsored content?

• How you can get started with sponsored content?

Talking Points:

• What is influencer marketing?

• How brands use influencer marketing

• The data

• What channels support influencer marketing

• How can you get started with influencer marketing?