Performance Anxiety: DTC & Ecommerce Growth Marketing

Michael Diesu is the Co-Founder of Revenue Roll, a trusted identity resolution platform in e-commerce.

Michael is focused on all things Revenue as COO. Previously he was a Business Strategist @ Accenture advising CEOs on acquisitions and divestitures.

Laura Maurer digital marketing consultant with the ability to develop creative integrated marketing strategies for clients across verticals. With a deep understanding of the entire digital funnel as well as brick-and-mortar retail, she creates strategic roadmaps that effectively incorporate social media, email marketing, content, and digital partnerships.

She's worked with clients of all sizes from small startups to Fortune 100 companies like Amazon and Samsung.She also works as a marketing advisor for ex-corporate women, helping them to launch and scale their service-based businesses & to exceed their corporate income in a year.

Connect with Laura on:

LinkedIn: https://www.linkedin.com/in/lauramaurer1/

Website: http://lauramaurer.com/

With a decade of e-commerce experience under his belt, Iman has collaborated with various direct-to-consumer brands spanning apparel, skincare, and more. Currently, he holds the position of Director of Ecommerce at INNBEAUTY Project, a skincare brand, where he leads growth and strategy initiatives for their direct-to-consumer operations.

Website URL: innbeautyproject.com

Social: https://www.linkedin.com/in/imanhamidi/

Greg is Founder at GROW, a media and tradeshow company that specializes in eCommerce and online retail. In this exclusive conversation, Greg shares insights into his experiences and career highlights, including becoming an e-commerce expert and founding Grow in 2018. Listeners will gain valuable insights into the world of marketing events, the importance of authentic connections, and the unique opportunities available for sponsors at Grow conferences.

Connect with Grow on:

Website URL: www.joingrow.com

Social: https://www.linkedin.com/company/join-grow/

Jesse is the co-founder and CEO at HiTide where he helps Shopify brands grow their SMS lists with social Direct Message automations. Before co-founding HiTide, Jesse worked in advertising technology at Meta including on Facebook's Audience Network product, and previously at ads startups acquired by Facebook (LiveRail) and Google (Admeld). Jesse is based in New York City.

Connect with HiTide on:

Website URL: gohitide.com

Social Handles: https://twitter.com/JayClemm,

https://twitter.com/gohitide

This season we are kicking off with some new interviews talking through different specialities across Digital. In our first episode of season 2, we had the pleasure of talking with Sam Moore who focuses on brand marketing. Her goal is to help businesses build teams and processes that can help drive hypergrowth. Sam Moore is a fractional CMO and brand strategist based in Los Angeles.

As President of Brand at Jenni Kayne, she established the business as a notable lifestyle authority across wardrobe, home, and beauty, and was one of the founding team members responsible for building Jenni Kayne into a $100M business in 6 years. As a consultant, Sam has worked with companies across a variety of business sectors including women’s health, retail, CPG, and hospitality.

She is a results-driven brand builder with a passion for authentic storytelling, foundational processes, team building, and driving growth for early-stage businesses.

Follow Sam on Instagram & LinkedIn

Linkedin: https://www.linkedin.com/in/samanthaomoore/

IG: @samanthaomoore

• The importance of creative testing in optimizing Facebook ad campaigns
• Importance of running isolated test (One variable at a time)
• Unleashing the Potential of Dynamic Creative
• Crafting Compelling Ad Copy
• What angles do you start with
• Audience Segmentation and Targeting (Interest vs Broad vs Lookalike)
• Budget Optimization and Bidding Strategies
• Case Studies

• Do you know your numbers?
  • AOV, Margins Target, ROAS…
• Why ROAS is not an absolute measure for profitability?
• Strategies for Increasing Sales and Revenue
• Cost Reduction and Efficiency Improvement
• Customer Retention and Lifetime Value (LTV)
• What should you optimize first?

Talking Points:

• What is IG automation?

• Why use IG automation and who can benefit from it?

• Email vs IG automation

• The MSS framework

  • Marketing

  • Sales

  • Support

• Available Solutions