"Bye bye cookies," says Airey Baringer with a skip in his step. This week's guest less so seeks attention, but more solutions. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed.

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Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is encouraged and reveals the method behind the madness.

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It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to Sarah Dennis to see how two seemingly opposite industries, are almost one and the same as she attempts to sell us Eurovision, and the highs and lows of the annual European song contest.

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Does the tortoise always win the race? In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. We talk humour, roast culture and consistent branding alongside voodoo dolls, expensive watches and dating advice.

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Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV and overrates TikTok, all in one episode. The great grandson of the Cadbury founder delves into his own business of voice commerce, his fascination with the 'Internet of Things' and valiantly attempts the 'Re-sell me a pen' challenge!

Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

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Jim Hawker hates awards but loves attention. This week's Attention Seeker tells us of his 'three pipe case' in performance marketing, including: overcoming the challenges posed by GA4, visible in-person results at The Hundred cricket and the underrated benefits of networking. Listen in for his attempt to re-market a maybe not so outdated pocket calculator...

Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

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For some, it's not about seeking attention but avoiding it... ASICS's Abha Gallewalle reveals why brands should also avoid Will Smith's slap, how she avoided NSYNC's JC Chasez and why she had to celebrate Olympic winners with subtlety.

Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.