Performance Marketing Unlocked

Social media has been about as dramatic as the Kardashian's in the last year. Kim dropped her diamond in the ocean and Musk and Zuckerberg threatened to settle competition over a boxing match...

With so many platforms coming and going, gaining and losing popularity, this week's guest helps decipher the madness. Adam Walker, Global Digital Marketing Lead at Dufry, talks about the overrated cost of Web3, the underrated use of owned media and what's Black Friday really like for an e-commerce brand.

And in this week's Resell Me a Pen challenge, Barbie isn't the only returning fashionista...

Further listening:

Technology, AI, the metaverse... the future has two radically different possibilities – which side will you be on?

PMW Unlocked LinkedIn community here.

Recorded on 11th August.

Hosted on Acast. See acast.com/privacy for more information.

Lord Sugar made a real mistake by not making this week's guest the winning candidate in The Apprentice. Paula Oyinkan, affiliate marketing specialist from Avon has set up just about every business you can imagine. Want to know the secret to her success? Social media.

In this episode, Paula describes the benefits of different platforms from TikTok to Instagram to LinkedIn. She explains the blurred lines between affiliate, partnerships and influencer marketing and how to get the most return on your investment.

She also attempts PMW Resell Me a Pen challenge – perhaps the most impressive yet! – but what do you think? Let us know on the PMW Unlocked community LinkedIn page here.

If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com.

Sign up for PMW Unlocked 2023 here.

Hosted on Acast. See acast.com/privacy for more information.

AI is not evil, so why do we project human characteristics onto it? This week's guest unravels the misconceptions of emergent tech in the marketing industry and addresses the non truths that flood the discussion around the future of tech and AI for brands and marketers.

Software engineer, turned lawyer, now CEO of MDRx, Tom Grogan is uniquely positioned to advise the biggest brands on tech strategy, real digital transformation and the future of brands' engagement with consumers. His clients range from luxury fashion like Selfridges to public sector tech solutions.

Tom explains why we have to be careful about the words we use when describing AI, the real threat that AI poses to jobs and gives his version of what the metaverse can really achieve. Plus, we talk about the biggest tech in the industry at the moment and discuss whether it's for good or a fad.

Apply for the PMW 100 Powerlist here.

Sign up for PMW Unlocked 2023 here.

If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com

Hosted on Acast. See acast.com/privacy for more information.

Diversity as a topic comes up in most panels, events and was unmissable at Cannes. But what are agencies actually doing to challenge inequality when hiring new talent?

The UK is the one of the worst western economies for equal access to opportunities and this week's guests are on mission to change that.

Rob Jackson founded WYK; a digital marketing enterprise providing courses to underrepresented groups to help start their career in marketing. Rob is joined by a previous alumni Noel Goode who swapped his career in construction for performance marketing after taking the course, and now works at OMD UK on the McDonalds account.

This episode will explain what businesses can do to promote diversity when hiring new talent, what barriers still remain and what there's left to do.

If you liked this episode, like, share, subscribe and leave a review. Get more from PMW at www.performancemarketingworld.com

Hosted on Acast. See acast.com/privacy for more information.

No business likes to hear the word 'uncertainty'. But facts, figures and forecasts can help brands remain confident during times of crisis and unpredictable consumer behaviours.

To provide marketers from brands and agencies with clarity for their own media planning, and their competitors', PMW delves into the IPA's Bellwether quarterly report which dropped first thing this morning, revealing where UK ad budgets were spent and the forecast of the year to come.

To save you reading the whole report, PMW's Premium Content Editor, Sarah Dennis, gives you the good, the bad and the future of adland in just over 5 minutes.

Read PMW's full summary of the report at www.performancemarketingworld.com. Marketers' reactions will be released on PMW in the days to follow so, SUBSCRIBE to follow along.

Hosted by Lucy Shelley, Multimedia Editor, PMW.

Hosted on Acast. See acast.com/privacy for more information.

Performance marketing is overrated, said Duarte Garrido boldly to an audience of Performance Marketing Unlocked listeners... but why?

From professional Chef to social media at Sky, Coca-cola and then Head of Omnichannel at Standard Chartered Bank, Garrido joins the podcast to unlock the brand to demand marketing approach. He teaches how to spend your media budget and prove its value, reveals the true benefit of social media and explains the B2C trap of over-indexing on performance.

He packs the episode with advice for heads of marketing teams to reduce friction and resistance. "Communication and alignment is your first challenge," he outlined, before he took on the Re-sell Me a Pen challenge like a pro... literally.

If you liked this episode, or have any comments you want to share, let us know on LinkedIn on our Performance Marketing World page, and don't forget to follow the podcast as well as subscribe to performancemarketingworld.com to be the first with all the performance marketing news and analysis.

Hosted on Acast. See acast.com/privacy for more information.

For a festival that boasts of creativity, why is the presence of adtech and performance marketers bigger than ever before?

In this extra bumper episode, we bring you three interviews: Snapchat, Jon Evans (host of the Uncensored CMO and CCO at System1) and Billion Dollar Boy.

[04:54] Snapchat's Fintan Gillespie explains why e-commerce is broken and how AR can bridge the phygital gap. Fintan explains the data behind Snap's 'My AI' – one of the largest generative AI chatbots in the world, lets us in on the biggest secrets in the creator economy, and answers the question: why should performance marketers be interested in Snapchat?

[21:35] Up next, previous podcast guest Jon Evans, joins PMW to explain the difference between what wins at Cannes and what performance best, and how they don't actually correlate. He reveals the secret to the highest scoring ad at System1 and why it's never seen at Cannes, how Aldi competes with John Lewis in the Christmas ad competition and why the definition of creativity is too narrow.

[44:56] The final interview, sits down the ex-Meta CMO of Billion Dollar Boy, Becky Owen, on the freedom after Meta, why 'influencer' is an outdated term and the love/hate relationship with the industry.

And that's a wrap of our podcast Cannes coverage! To check it all out head to Cannes Versus Machine on performancemarketingworld.com.

Please leave a review, like, follow and subscribe to be the first to hear news and opinion from the experts in the performance marketing industry.

Hosted on Acast. See acast.com/privacy for more information.

"AI is more of an enabling tool right now than it is a replacement for genuine human creativity," said Kantar's EVP, Creative and Media Solutions, Steve Silvers. For a topic that crops up in almost every talk at Cannes this year, no one seems that impressed.

In the second part of PMW's Cannes Versus Machine three-part podcast series we unlock the technologies that have blown up in the last year and how performance marketers can use them. PMW's Editor, Robin Langford, and Lucy Shelley, Multimedia Editor, talk through their best bits, including the Grand Prix winner for the Creative Data Lions.

We begin with Samsung Ads 'glass level view' of CTV as Andy Jones, Head of UK Sales, debunks its misconceptions. Jones explains how automatic content recognition changes the game for marketers and why acronyms (BVOD, SVOD, FAST, etc...) are so overrated. As consumers quite simply don't care or identify the difference.

The next interview sits down with Kantar, delving into why generative AI is actually not a big deal or worth fussing about. We also ask the data analytics company what is their favourite bad ad that wouldn't win a Lion but might actually perform well!

The third and final episode of the Cannes vs Machine series will be out next week, with special guests from Snapchat, Billion Dollar Boy and Jon Evans from the Uncensored CMO. So follow along at www.performancemarketingworld.com !

Hosted on Acast. See acast.com/privacy for more information.

It's hot. There's rosé. A helicopter just landed on a catamaran. It can only be all the media leaders of the world gathering at Cannes Lions Festival of Creativity for its 70th year.

PMW are covering the festival by delving into the relationship between advertising creativity and data led performance marketing. The Cannes Versus Machine series features a 3-part podcast series interviewing some of the most influential brands and agencies in performance marketing, and getting their view on Cannes Lions and what it all means for performance marketing.

This, the first episode, sits down with Phil Christer, UK MD at Amazon Ads to get behind the alchemy of media and creativity in advertising and how it engages with customers. We also hear from frog's Chief Design Officer Chiara Diana and JP Morgan and Chase's CMO of Payments Dustin Sedgwick on creativity in the machine era, the skills marketers need and the important difference between innovation and invention.

Follow PMW's coverage all week at performancemarketingworld.com and keep an eye out for the next two Performance Marketing Unlocked podcast episodes to come!

Hosted on Acast. See acast.com/privacy for more information.

The IAB reported that the digital advertising industry accounts for between 3.5-4% of global carbon emissions – almost twice that of the aviation industry.

It was this startling statistic that began PMW's investigation into how adland became such a significant polluter and most importantly uncovering why a sustainability mission is not only ethical, but solves a lot more for businesses than we think, with insight and analysis from experts into how organisations and advertisers can minimise their emissions.

This News Short goes into why PMW began the research, what was so surprising, and what needs to happen next.

Part 1 and 2 is available to read now, with Part 3 released later this week.

Part 1: Adland’s carbon conundrum: how performance marketers can prioritise sustainability without it costing the earth

Part 2: 'Cut the crap': how to turn ad sustainability intentions into successful ethical and business outcomes

Hosted on Acast. See acast.com/privacy for more information.