Performance Marketing Unlocked

Who's getting the most attention at the Super Bowl... and why? The editorial team at PMW get behind the scenes of what makes a memorable ad when competing against 80 others that also spent millions. With insights from marketing experts, we discuss which predictions came true, who was missing at the Super Bowl and the secret to advertising success.

If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers.

Subscribe here: www.performancemarketingworld.com

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It took us a few days, several attempts and one broken keyboard to create this episode, all in the name of one of the biggest events in advertisers' calendar: the Super Bowl. Jon Evans, CCO at System1 and host of the Uncensored CMO podcast, becomes the podcast guest in the build up to the big match. Telling tales of his own marketing flops, we go through some of the biggest wins and mighty losses in the advertising game, and how marketers can make front page news.

From mascots to celebrities, political statements to near disasters, this bumper episode details how brands stand out against the 80 other ads with a $7million 30-second ad slot.

If you enjoyed this episode, share with friends, leave us a review and follow Attention Seekers to keep up to date with performance marketing's official attention seekers. Subscribe on our site at performancemarketingworld.com.

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"Search is the most effective way to influence customer purchases with 41% saying that that would be the best way to reach them." Join the cost per mille high club as PMW launches the Performance Marketing Playbook for Travel Brands, the practical guide to marketing in travel for 2023 and beyond. Editor Robin Langford explains how tech is going to play a key role in the industry bouncing back, why consumers are so susceptible to travel campaigns, and his love for DOOH.

Read the full Playbook on our site: www.performancemarketingworld.com

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You'd think that January would be the busiest marketing month for vegan, health and alcohol-free food and drinks brands, but no: it's the opposite. The GM UK for Australian-born healthy food and drink platform Soulfresh explains the difference between performance marketing for a big corporation and a small disruptive brand, why she had to take a road trip of billboards in the UK and how to get attention as a challenger brand.

Plus, she answers the unanswered question: do adaptogens (ginseng, CBD, hemp, etc.) actually work? Or is it just a marketing tactic?

Enter our PMW 30 Under 30 Award here: https://www.pmw30under30.com

Entry deadline: Feb 9 2023

Subscribe to PMW: www.performancemarketingworld.com

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Institute of Practitioners in Advertising’s (IPA) Bellwether report for Q4 2022 was released early yesterday morning with hot anticipation from the industry's brands, agencies and marketers. Providing a run down on budgets, spending and forecasts, the report detailed an optimistic outlook for budgets amidst recession concerns, with a U-turn on adspend previously reported in Q3.

PMW's editorial team decipher the report, giving you the key takeaways and expert's views on the whole report, in less than 10 minutes.

Read more at www.performancemarketingworld.com

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With over 1.4 million Twitter followers, Cynthia Johnson is an expert in personal branding. A digital marketer by trade and Guinness World Record holder by dream, the CEO of Bell + Ivy explains why influencing isn't about the influencer, how she stole the Pope's Twitter handle and her guerrilla marketing approach. She discusses how she began a business that treats eating disorders remotely, and why putting on an event with cross-sector collaboration was "the easiest thing [she's] ever done".

And listen to her attempt of the PMW 'Re-Sell Me A Pen' Challenge!

Find out more about Performance Marketing Unlocked on 1 and 2 March here: www.performancemarketingunlocked.com

Like, follow and subscribe to be the first to know when the next episode is out, or listen to our Attention Seekers News Shorts to get a behind the scenes view of the industry's news of the week.

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Let's begin 2023 with a rundown of the big players. PMW's editorial team discuss the New Year's revelations including the slow death of the Meta and Google duopoly, how Amazon Ads is bigger than Prime, and why businesses really can't ignore TikTok in their 2023 marketing spend. Plus, our top predictions for the year ahead.

Subscribe to the podcast to keep up to date and register on our site: www.performancemarketingworld.com

Check out our Jargon Buster to begin a resolution you can actually keep, with our definitive guide to key terms: https://www.performancemarketingworld.com/bestpractice/jargonbuster

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We did it! We have come to the end of 2022, the first year of Attention Seekers and survived what has arguably been the busiest year in performance marketing to date. In this episode, PMW's Editor Robin Langford, Associate Editor Sarah Dennis and Reporter Lucy Shelley gather round to discuss the top marketing moments of the year, from Musk's madness to Netflix's arrogance, and why 2022 looked more like 1982...

From all of the PMW team, Happy Holidays and Merry Christmas! See you in 2023 for a whole new year of attention seeking!

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Catching up on your commute? Late for a meeting and need a briefing? Tune in to the Attention Seekers News Shorts from Performance Marketing World, giving you the behind the scenes of the biggest news of the week in 10 minutes or less.

In the first episode, we also launch PMW's Editor's View from Robin Langford, in which he discusses eBay and Airbnb as they herald a branding renaissance and cut back on performance channels. Should other brands follow suit?

We also discuss the Performance Marketing UK Awards' winners and next year's Global Awards... enter now!

Subscribe to the podcast to keep up to date and register on our site: performancemarketingworld.com

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With Musk making some drastic changes at Twitter and growing consumer concerns about consent choices, it's getting harder to predict what the internet will look like in years to come. Do we wait and see or can marketers act now and protect our right to information?

Lana Warner, Senior Director of Partnerships and Strategic Solutions at Lotame, discusses if we'll ever reach a global consent consensus, why apocalyptic 'death of...' narratives are overrated, and takes it back to basics in the latest Resell Me A Pen challenge...

Don't forget to follow, leave a review and head to our site performancemarketingworld.com to be the first to know what is going on in the performance marketing industry.

Hosted and produced by Lucy Shelley, Reporter at Performance Marketing World.

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