Performance Marketing Unlocked

Performance Marketing Unlocked

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Performance Marketing Unlocked episodes

  • Devilled data

    "Bye bye cookies," says Airey Baringer with a skip in his step. This week's guest less so seeks attention, but more solutions. The demise of third-party cookies presents exciting and challenging times ahead; Airey Baringer from TripleLift explains how we have to reinvent the system in order to succeed.


    Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • Social media's Willy Wonka

    Imagine being paid to cause havoc, play with your customers and just write the first thing that comes into your head on the company's socials... meet John Thornton, Copy Writer and Social Media Manager for Innocent drinks. This week's guest is an official attention seeker and his unruly methods pay off! Innocent Drinks' 'Head of Chaos' explains how mistakes are good, that stepping over the line is encouraged and reveals the method behind the madness.


    Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • Eurovision

    It's all about relating to your audience, remaining authentic and keeping an eye on trends. Are we talking Eurovision or performance marketing? Listen in to Sarah Dennis to see how two seemingly opposite industries, are almost one and the same as she attempts to sell us Eurovision, and the highs and lows of the annual European song contest.


    Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • Dating advice

    Does the tortoise always win the race? In a fast-paced world, Michael Arking from Social Motion Films says we need to slow down to get better results. We talk humour, roast culture and consistent branding alongside voodoo dolls, expensive watches and dating advice.


    Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • 3000 miles to Morocco

    Charlie Cadbury predicts Elon Musk's Twitter dreams, reinvents a White and Black TV and overrates TikTok, all in one episode. The great grandson of the Cadbury founder delves into his own business of voice commerce, his fascination with the 'Internet of Things' and valiantly attempts the 'Re-sell me a pen' challenge!


    Don't forget to follow/subscribe and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • Arrested in America

    Jim Hawker hates awards but loves attention. This week's Attention Seeker tells us of his 'three pipe case' in performance marketing, including: overcoming the challenges posed by GA4, visible in-person results at The Hundred cricket and the underrated benefits of networking. Listen in for his attempt to re-market a maybe not so outdated pocket calculator...


    Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    23 min
  • THAT Will Smith Oscars moment

    For some, it's not about seeking attention but avoiding it... ASICS's Abha Gallewalle reveals why brands should also avoid Will Smith's slap, how she avoided NSYNC's JC Chasez and why she had to celebrate Olympic winners with subtlety.


    Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    26 min
  • The metaverse, telephone boxes and Harry Potter
    Running away from home in search of cookie-promised holidays, Artfinder's Joshna Rughani gives us her take on Apple's iOS update, the metaverse and how brands can come together in times of crisis. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    22 min
  • Fat cat art, hollywood villains and Wordle
    Hollywood villains, fat cat art and Wordle on a lads’ chat -- our first episode gets to know the team that brings Performance Marketing World to you. Our Premium Content Editor, Robin Langford, reveals his ratings on who’s performing in the industry right now and what’s getting his attention this week. Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

    Hosted on Acast. See acast.com/privacy for more information.

    21 min

About Performance Marketing Unlocked

From the publisher's feed

The podcast that gets beneath the surface of the biggest issues in performance marketing – from TikTok and ChatGPT, to the metaverse and PPC.


From the Haymarket editorial team behind the daily publication Performance Marketing World (PMW) and its annual PMW Unlocked event, this podcast combines expert advice with community contributions to help practitioners and managers alike get the most out of the latest techniques and technology in this fast moving industry. 


In each episode, the PMW editorial team interviews top marketers from brands, agencies, trade bodies and platforms to reveal their secrets to success, what good looks like and how to get it right. We discuss what they think is overrated and underrated in the industry, they give us their best practice and attempt the renowned PMW Re-sell Me A Pen challenge.


This podcast gives you all the insights, expertise and world-class speakers from the Unlocked event, but available in your pocket all year round, keeping you up to date with the latest and greatest in performance marketing.


Listeners can interact with the podcast guests via the bespoke LinkedIn community, PMW Unlocked, where they can send questions, take part in polls and get exclusive insights from previous and future speakers at the Unlocked event. 


This is performance marketing, unlocked.