Performance Marketing Unlocked

An average recession, according to US GDP data, lasts 11 months but growth post-recession can be up 25%. Rakuten Advertising's MD International, Rakhee Jogia, explains the opportunities that marketers can grab in a recession and why affiliate marketing is resilient, reliable and low risk. With 1 billion people predicted to be in the creator economy by 2026, we also talk about making noise when it matters, Rishi Sunak's new job, and wellbeing in the metaverse.

Plus, how do you think Rakhee fares at this week's Resell Me A Pen challenge...?

Hosted by Lucy Shelley, Reporter at PMW. Recorded by Aidan Lyons and edited by Lindsay Riley from Rethink Audio.

Hosted on Acast. See acast.com/privacy for more information.

Roll up! Roll up! A social enterprise famous for its high street vendors was hit hard by the pandemic, and has since gone through a huge rebrand. Zoe Hayward, Group CMO at The Big Issue, reveals what it's like marketing for a company with social responsibility after a 7 year stint at consumer brand M&S. She discusses how the social enterprise had to quickly adapt, how much she hates buzzwords, and what it's really like creating an M&S food advert...

Subscribe to Attention Seekers so you don't miss the next episode! Out every fortnight.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

It's very easy to make mistakes in marketing, especially when you're trying to be bold... and it doesn't always go to plan. FMCG marketing expert Gareth Turner remembers some cringe-worthy moments alongside his tales of success. Gareth has headed marketing teams for Weetabix, Arla Foods, Heinken and more, and has now gone full time to run his marketing consultancy, Big Black Door, where he gives a C-Suite lens to marketers.

In this episode, we discuss marketing since the death of Queen Elizabeth II, why Lord Sugar gets it wrong, and how to get a campaign with 97% prompted awareness discussed in the House of Commons.

Welcome back to season 2 of Attention Seekers! With your favourite parts upgraded and some new sections added (including a new feature for the 'resell me a pen' challenge) this season is set to be bigger, better and catch your attention more than the first. 

To never miss an episode know what should be getting your attention, don't forget to follow, subsribe and leave us a review!

Hosted on Acast. See acast.com/privacy for more information.

The foundation of TV is linear. But will this always be the case? Jo Kinsella, President of InnovidXP (formerly TVSquared), talks cross-channel CTV measurement, getting rid of industry noise, and what it's like proving yourself as a woman in a male dominated industry.

Jo fought her way through many challenges, personal and professional, to be the woman she is today. Her advice for performance marketers is to filter out the noise, get educated on what's new, and welcome change. Tune in to listen to how she has become a 'Wonder woman of New York'.

Send in suggestions for our next guest's 'Re-sell me a pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld

Hosted on Acast. See acast.com/privacy for more information.

Let's go back to the naughties... imagine knowing about the internet 20 years before it boomed? That's where we're at with the metaverse, predicted to be bigger than the internet. Aaron Goldman, CMO of Mediaocean finishes this episode in freestyle, after discussing Netflix partnering with Microsoft, explaining why "it's time TV ads did more", and why he sold his data on Ebay.

Head to our socials to send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Instagram @performancemarketingworld, Twitter @PMarketingW, and Facebook.

Hosted on Acast. See acast.com/privacy for more information.

"71% of people see a TV ad and then search for the product online." Retail royalty and captain of commerce Rita Harnett explains why conversational commerce works, what headless commerce is, and why voice commerce causes family issues. We discuss the disaster of empty Heinz shelves, Robert Palmer's sexy girls, and why alarm clocks are so 'in' right now.

Head to our socials to end in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Instagram @performancemarketingworld, Twitter @PMarketingW, and Facebook.

Hosted on Acast. See acast.com/privacy for more information.

What kind of ads perform best for mums? Ads of dads. Tom Ollerton, the Founder of Automated Creative, questions 'what is the value of the metaverse?' and disregards best practice as playground copying. We talk about all things creative in marketing; from Marvin Gaye, to music in NFTs, and how "all bands are performance marketers". Tune in to hear what he thinks is overrated and underrated in the industry, and attempt the almighty 'Re-Sell Me a Pen' challenge!

Send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook and Instagram @performancemarketingworld.

Hosted on Acast. See acast.com/privacy for more information.

"Change brings opportunity and imperatives." For this bonus episode, Charli Rogers talks about the catalysts of change, the freedom of creativity and why a digital transformation can be overrated as well as delving in and giving us a masterclass on search.

Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

Hosted on Acast. See acast.com/privacy for more information.

Marketers have more to learn from Donald Trump than you think, according to this week's guest. We talk about the power of search, why NFTs are overrated and how GDPR does on the dating scene.

Don't forget to follow/subscribe to keep up to date with the latest episodes, and send in suggestions for our next guest's 'Re-Sell Me a Pen' challenge on LinkedIn, Twitter @PMarketingW, Facebook or Instagram @performancemarketingworld.

Hosted on Acast. See acast.com/privacy for more information.