Get the Check

Periods to profit: How Flo hit a billion dollars


Listen Later

In this week’s episode of Get the Check, the hosts dive into Vice President Kamala Harris’s appearance on Call Her Daddy, where women’s health takes center stage. They discuss how women’s health is having a moment in both technology and culture. The episode takes a deep dive into Flo, the period-tracking app that became a billion-dollar company. The hosts explore Flo’s unique monetization strategy, which has positioned it as a leader in a competitive market with a low barrier to entry. They also address how Flo responded to user complaints, including its settlement with the FTC after allegations of selling user data to big tech without consent. Lastly, the episode examines whether having male founders impacts the product design of a period-tracking app and what that means for VC investment in the broader Femtech space. Hope you enjoy the episode, and stay connected with us on socials at @getthecheckpod!

Post publishing note: Strava’s 13x multiple is from 2020 and Flo’s 5x multiple is from 2024. It’s likely Strava is valued at a multiple closer to Flo’s in 2024.

00:00 Intro 

01:13 Kamala Harris on Call Her Daddy

03:59 How did Flo reach a $1B valuation?

10:38 How does Flo maintain a high user retention rate?

21:52 What’s the future of FemTech in the VC world?

27:30 Restaurant Pick of the Week!

...more
View all episodesView all episodes
Download on the App Store

Get the CheckBy Anika, Maya, Priya

  • 5
  • 5
  • 5
  • 5
  • 5

5

19 ratings


More shows like Get the Check

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,079 Listeners

Pivot by New York Magazine

Pivot

9,503 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,083 Listeners

Founders by David Senra

Founders

2,084 Listeners

The Daily by The New York Times

The Daily

112,454 Listeners

Group Chat by Chris "Drama" Pfaff, Dee Murthy & Anand Murthy

Group Chat

1,440 Listeners

The Best One Yet by Nick & Jack Studios

The Best One Yet

9,610 Listeners

Call Her Daddy by Alex Cooper

Call Her Daddy

165,706 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,053 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,448 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,998 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,829 Listeners

Hard Fork by The New York Times

Hard Fork

5,479 Listeners

The Headlines by The New York Times

The Headlines

586 Listeners

Aspire with Emma Grede by Emma Grede | Audacy

Aspire with Emma Grede

586 Listeners