Get the Check

Periods to profit: How Flo hit a billion dollars


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In this week’s episode of Get the Check, the hosts dive into Vice President Kamala Harris’s appearance on Call Her Daddy, where women’s health takes center stage. They discuss how women’s health is having a moment in both technology and culture. The episode takes a deep dive into Flo, the period-tracking app that became a billion-dollar company. The hosts explore Flo’s unique monetization strategy, which has positioned it as a leader in a competitive market with a low barrier to entry. They also address how Flo responded to user complaints, including its settlement with the FTC after allegations of selling user data to big tech without consent. Lastly, the episode examines whether having male founders impacts the product design of a period-tracking app and what that means for VC investment in the broader Femtech space. Hope you enjoy the episode, and stay connected with us on socials at @getthecheckpod!

Post publishing note: Strava’s 13x multiple is from 2020 and Flo’s 5x multiple is from 2024. It’s likely Strava is valued at a multiple closer to Flo’s in 2024.

00:00 Intro 

01:13 Kamala Harris on Call Her Daddy

03:59 How did Flo reach a $1B valuation?

10:38 How does Flo maintain a high user retention rate?

21:52 What’s the future of FemTech in the VC world?

27:30 Restaurant Pick of the Week!

...more
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Get the CheckBy Anika, Maya, Priya

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