Perpetual Traffic

In this episode, Molly finishes explaining her and Ezra's 6-step Facebook product launch campaign for her Train My Traffic Person mentorship program. In Part Two, she explains who she targeted with her direct sales ads, why she's so happy she didn't cut her budgets back, and the scarcity ads she ran in the last step of her campaign.

RESOURCES MENTIONED IN THIS EPISODE:

Molly Pittman Ad Library

Ezra Firestone Ad Library

Train My Traffic Person

Smart Traffic Live

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In this week's episode, Molly explains the campaign she and Ezra Firestone used to create a 5x ROAS for their Train My Traffic Person mentorship program. She brings us behind the scenes of each of their offers, how much they spent on ads, their results, and the objectives they used on Facebook.

RESOURCES MENTIONED IN THIS EPISODE:

DIY Gift Kits Ad Library

Molly Pittman Ad Library

Train My Traffic Person

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In this episode, Angela Ponsford, Director of Media Buying at Tier 11, explains how Tier 11 created a testing framework as an official protocol to figure out ad success. Ralph and Angela also talk about the different ad types you must have in each ad set, the importance of changing the messaging on a regular basis, and why you shouldn't turn off ads right away if they're not performing well (yet!).

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In last week's episode, (Episode 222), Ralph explained 4 of the 8 proven Facebook video ad templates for level one traffic.

This week, he's going to go through the next 4 templates, using real-world examples to walk you through each ad so you can easily replicate them for your ecommerce or service-based business. Download the PDF below to get video ad templates for level 1 to level 5 traffic!

IN THIS EPISODE YOU'LL LEARN:

• Big Benefit Video
• Pure Pitch Video
• Product Demo
• Teach and Pitch Video

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates

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This week we're talking about 8 proven video ad templates for your Facebook ads.

In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation.

IN THIS EPISODE YOU'LL LEARN:

• The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5
• The Show Me Video template
• The 100% Proof Video template
• Trojan Horse Tutorial Video template

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

PDF Download

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

Episode 118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

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This week we're talking about a conversion strategy for businesses who have sales calls with their customers.

In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses.

IN THIS EPISODE YOU'LL LEARN:

• The types of businesses and benchmark product price point that the Phone Funnel Framework works best for
• The importance of qualifying leads before they come into your funnel and what to do with leads that don't pass the test
• Where to place the call scheduler within your funnel and why you should only be giving a 3-day window for scheduling
• What to send before the scheduled call to increase your show up rate and warm up the lead

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Next Level Business

Complimentary Discovery Call

Oli's Website

Oli on LinkedIn

The Ecommerce Ad Amplifier™: How to Scale Your Campaigns, Sell More Physical Products, & Double Your ROI in Facebook

Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

Episode 220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

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This week we're talking about how to build a profitable AND scalable agency.

Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency.

IN THIS EPISODE YOU'LL LEARN:

• The 4 characteristics Tier 11 looks for in their employees: emotional intelligence, humble when it comes to change, enthusiasm for learning, and marketing IQ
• The 4 tools that run Tier 11 and how they're being used daily: Slack, Trello, Tetra (?), Zoom
• The 3 tips to systemizing your business: Create a checklist of your SOP, have a shared document, and make sure you're consistently updating
• How Tier 11 is acquiring new customers: Facebook ads, podcast leads, cold traffic funnel, and referrals

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join The New Rich

Grit: The Power of Passion and Perseverance

The Checklist Manifesto: How to Get Things Right

Oli Bilson's Website

Slack

Trello

Tettra

Zoom

Digital Agency Expo

Tier 11

Full-Time RV Family

DigitalMarketer Certifications and Master Classes

Episode 150: 3 Facebook Funnels to Drive More High-Ticket Leads

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In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook's CBO feature.

As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives.

IN THIS EPISODE YOU'LL LEARN:

• What mistakes Nehal was making in his CBO campaigns and how he found success by testing the number of ad sets
• Why Nehal uses a $1,000 budget to scale fast when a campaign does well and pause quickly when it doesn't
• How to target: Start with open targeting, move to interests with 10M+ and interest with 20M+, then lookalike audiences that are 10% of your highest intent audience
• How Nehal turns off CBO campaigns and overcomes the effect it has on other ad sets

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

About Campaign Budget Optimization

About Dynamic Creative

Ad Pros

Amplifii

Nehal on LinkedIn

Episode 172: How to Make Chatbots Work for Your Business

Episode 183: How Facebook's New Campaign Budget Optimization Tool Can Get You Leads Faster (Part 1)

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Today we're sharing the 5 Facebook plays working best for Molly right now.

These plays are the strategies she's using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they're selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.

IN THIS EPISODE YOU'LL LEARN:

• Play #1: Direct To Product Page used on specific avatars that are ready to purchase
• Play #2: Presell Articles, used for cold traffic to build up the desire for the product
• Play #3: Direct to Lead Magnet, used to capture lead's information
• Play #4: Direct to Free Video Series, to convert cold leads into subscribers
• Play #5: Dynamic Product Ads, for cold and warm traffic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Inside Molly's Paid Traffic Playbook: 5 Facebook 'Plays' to Make More Profit

DIY Gift Kits Ad Library

Panda Planner Ad Library

5 Makeup Tips For Older Women

Which Type Of Course Should I Create For My Business? Quiz

Free Swipe File: 147 Facebook Ads From Top 25 Brands

Free 5-Part Facebook Ads Mini-Class

Train My Traffic Person

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content 

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In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service.

In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode to gain further insight on why the platform is so influential and as a marketer, how you can leverage it to launch, grow or scale your business.

IN THIS EPISODE YOU'LL LEARN:

• The amount of time people are spending on Facebook, Instagram, Youtube, and Snapchat
• Why advertisers need to make short form videos with text overlay or upload SRT files 
• The reality of the death of organic reach on Facebook and how much businesses can expect to pay daily to advertise
• Why all Facebook posts need to be made for mobile first and desktop second

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

53 Incredible Facebook Statistics and Facts

Facebook Active Advertisers 2019

News Use Across Social Media Platforms 2018

WhatsApp ads to appear in app from 2020

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

Episode 75: How Facebook Ads Decided the U.S. Presidential Election  

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.