Perpetual Traffic

Perpetual Traffic

Download on the App Store
  • Favorites

    159

    Followers

  • Typical duration

    38 min

    per episode

Based on Podcast App listening data

Perpetual Traffic episodes

  • EP124: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 2 of 2]
    There’s more than one way to do this.
    Listen as John Grimshaw, DigitalMarketer’s Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.
    If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.
    IN THIS EPISODE YOU’LL LEARN:
    Answer three questions to know the different goals and assets you need to successfully run each selling system.
    The traditional selling system many are using wrong because they think it’s the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
    Use the “Low Entry Barrier Subscription” selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
    The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It’s the 4th selling system).
    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    41 min
  • EP124: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 2 of 2]

    There's more than one way to do this.

    Listen as John Grimshaw, DigitalMarketer's Analytics and Data Manager, reveals the five selling systems DigitalMarketer uses to scale traffic campaigns and achieve growth and how you can use each system to do the same.

    If you want to build a stable business geared for growth and steady acquisition, you have to have multiple selling systems that help you achieve your goals.

    IN THIS EPISODE YOU'LL LEARN:

    • Answer three questions to know the different goals and assets you need to successfully run each selling system.
    • The traditional selling system many are using wrong because they think it's the only funnel to use (« and the correct goal to apply so this selling system successfully generates leads for your company).
    • Use the "Low Entry Barrier Subscription" selling system to pique curiosity and eliminate risk for your customers… all while encouraging massive product subscription growth.
    • The funnel you should start with and the audience you should target to monetize your leads and customers (« Hint: It's the 4th selling system).

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    41 min
  • EP123: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 1 of 2]
    What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals.
    John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business.
    IN THIS EPISODE YOU’LL LEARN:
    The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience.
    Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
    Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth).
    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    41 min
  • EP123: 5 Selling Systems to Scale Your Traffic Campaigns and Grow Your Business [Part 1 of 2]

    What do you do when your selling system isn't scaling or generating ROI? You have to define your selling system's goals.

    John Grimshaw, DigitalMarketer's Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system's goals and ultimately scale your campaigns and business.

    IN THIS EPISODE YOU'LL LEARN:

    • The "eating the data vegetables" concept that will allow you to grow and scale your business and reach a new audience.
    • Use the "Perfect Selling System Questionnaire" to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap.
    • Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth). 

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    40 min
  • EP122: 5 Hiring Questions to Ask When Hiring a Digital Marketing Consultant or Agency

    Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

    If you’re a business owner or a marketing director, using these five questions will help you determine what’s best for your business.

    IN THIS EPISODE YOU’LL LEARN:

    • The five questions the experts use to make sure they’re working with the right person who can truly meet the needs of their businesses.
    • Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
    • Know the full scope of your potential hire’s skills and if their asking price is fair.
    • The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    36 min
  • EP122: 5 Hiring Questions to Ask When Hiring a Digital Marketing Consultant or Agency

    Thinking of hiring a digital marketing agency or consultant? Learn the five questions to ask when vetting an individual so you can decide if you should hire a consultant or an employee or do it yourself.

    If you're a business owner or a marketing director, using these five questions will help you determine what's best for your business.

    IN THIS EPISODE YOU'LL LEARN:

    • The five questions the experts use to make sure they're working with the right person who can truly meet the needs of their businesses.
    • Save money and skip the headache of hiring the wrong person by asking Questions 1 and 2.
    • Know the full scope of your potential hire's skills and if their asking price is fair.
    • The question that will determine expectations and responsibilities before you start (« this will help eliminate miscommunication).

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    34 min
  • EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

    After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year’s time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

    Join the experts to learn the process behind Jason’s success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

    IN THIS EPISODE YOU’LL LEARN:

    • The “never-ending revolving door” tactic that can help you generate 20% more revenue.
    • The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
    • The experts’ advice on how to build authority and master your craft so you’re more in demand.

    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    42 min
  • EP121: How This Former L.A. Cop Built a Successful Facebook Ad Consulting Business

    After serving 13 years as an L.A. police officer, Jason Smith decided it was time for a career change. Within a year's time, Jason has grown a successful Facebook ad consulting business, earning a higher income now than what it took him 13 years to reach.

    Join the experts to learn the process behind Jason's success and hear the Facebook ad strategies Jason uses in his business that you can apply in your own.

    IN THIS EPISODE YOU'LL LEARN:

    • The "never-ending revolving door" tactic that can help you generate 20% more revenue.
    • The messaging app that has resulted in a 75% open rate and a 40% click-through rate for abandoned carts.
    • The experts' advice on how to build authority and master your craft so you're more in demand.

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    40 min
  • EP120: The “New” 5-Step Formula for Writing High Converting Ad Copy

    Are your traditional, proven copywriting methods actually working?

    Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the “new” five-step formula for writing high converting ad copy. 

    Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

    IN THIS EPISODE YOU’LL LEARN:

    • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
    • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
    • Why the “short and sweet” ad copy may not be the best approach.

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    41 min
  • EP120: The "New" 5-Step Formula for Writing High Converting Ad Copy

    Are your traditional, proven copywriting methods actually working?

    Ad copy has evolved. Especially within the last year. Join the experts and special guest, Frannie Coggeshall, as they detail the "new" five-step formula for writing high converting ad copy. 

    Using these steps will help you create ads that are more native and relevant to your audience. Not only that, these Facebook ad copy techniques can be applied to your other marketing channels — from email to sales pages.

    IN THIS EPISODE YOU'LL LEARN:

    • How to better understand your customer avatar so you can deeply connect with your audience and craft effective ad copy.
    • Why your ad copy should talk about the risk of your product NOT working for the customer (« and how this will help you create relevant ads that are more likely to convert and be shared).
    • Why the "short and sweet" ad copy may not be the best approach.
    38 min

About Perpetual Traffic

From the publisher's feed

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

Best of Perpetual Traffic

Ranked by our users in the last 21 days