Perpetual Traffic

Perpetual Traffic

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  • Typical duration

    38 min

    per episode

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Perpetual Traffic episodes

  • EP119: 4 Facebook Ad Updates You Need to Know About

    Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they’re using the new features and changes in their businesses.

    If you’re feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

    IN THIS EPISODE YOU’LL LEARN:

    • The Facebook feature that will show your ad to people who are more likely to convert.
    • How to generate more leads using a new ad type.
    • The update that will make Facebook Messenger Ads easier to set up.
    • What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    30 min
  • EP119: 4 Facebook Ad Updates You Need to Know About

    Learn about the latest Facebook ad updates and what they mean for you and your business. The experts will explain how they're using the new features and changes in their businesses.

    If you're feeling overwhelmed by the Facebook ad updates, this episode will be a good place to start.

    IN THIS EPISODE YOU'LL LEARN:

    • The Facebook feature that will show your ad to people who are more likely to convert.
    • How to generate more leads using a new ad type.
    • The update that will make Facebook Messenger Ads easier to set up.
    • What the merging of Facebook Ads Manager and Power Editor means for you (« and why the merger will be better for Facebook marketers).

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    28 min
  • EP118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]
    Let’s apply the strategy!
    Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients’ Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.
    And be sure to tune in to hear the results from the split tests detailed in Episode 115.
    IN THIS EPISODE YOU’LL LEARN:
    The main tip you want to remember when coming up with your ad’s hook (« and the red flag you want to avoid to keep your ad from flopping).
    The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
    What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn’t buy from you).
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    42 min
  • EP118: How to 10X Your Facebook Ad Spend and Generate Consistent ROI [Part 2 of 2]

    Let's apply the strategy!

    Join the experts as they explain how they use the three-step formula from the last episode to 10X their clients' Facebook ad spend and generate consistent ROI. Learn the hooks and tactics you can immediately apply to your Facebook ads to scale your campaigns.

    And be sure to tune in to hear the results from the split tests detailed in Episode 115.

    IN THIS EPISODE YOU'LL LEARN:

    • The main tip you want to remember when coming up with your ad's hook (« and the red flag you want to avoid to keep your ad from flopping).
    • The retargeting strategy Dominate Web Media has used to generate a 4 to 1 return on ad spend.
    • What to do when people abandon your cart (« Hint: Use this Facebook ad type to drive more online sales and bring back people who didn't buy from you).
    41 min
  • EP117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]
    Want to scale your Facebook ads?
    In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.
    IN THIS EPISODE YOU’LL LEARN:
    What to do in the first ten seconds of your video ad to grab a viewer’s attention (« and what you should avoid doing so you don’t discourage views).
    How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
    The tactics http://www.dominatewebmedia.com/ (Dominate Web Media) uses in their clients’ Facebook campaigns to turn cold traffic into buyers.
    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    46 min
  • EP117: The 3-Step Formula to 10X Your Facebook Ad Spend with Consistent ROI [Part 1 of 2]

    Want to scale your Facebook ads?

    In this two-part episode, learn the simple three-step strategy to scale your Facebook ads while generating a consistent return on investment. Once you understand this, you can create an ad that will resonate with a broad audience, get your message across, and create a campaign that can last for years to come.

    IN THIS EPISODE YOU'LL LEARN:

    • What to do in the first ten seconds of your video ad to grab a viewer's attention (« and what you should avoid doing so you don't discourage views).
    • How to leverage the UPSYD Awareness Formula to move people from unaware of the problem to desiring your product/service.
    • The tactics Dominate Web Media uses in their clients' Facebook campaigns to turn cold traffic into buyers.

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    46 min
  • EP116: Ryan Deiss Breaks Down the “Before & After” Strategy of Chatbooks’ Viral Video
    Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the “Before and After” strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.
    IN THIS EPISODE YOU’LL LEARN: How Chatbooks’ ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
    An ingenious way to position a product so customers understand your pricing model.
    The mistake Chatbooks makes on their homepage that’s hurting their marketing message and how you can avoid doing the same.
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    33 min
  • EP116: Ryan Deiss Breaks Down the "Before & After" Strategy of Chatbooks' Viral Video

    Join Ryan Deiss, Co-Founder and CEO of DigitalMarketer, as he explains the "Before and After" strategy that will help you reach your target audience and show them that your product will get them to their desired After state. Using a brilliant Before and After example from Chatbooks, Ryan shows you what you can do when you get this right.

    IN THIS EPISODE YOU'LL LEARN:
    • How Chatbooks' ad shifts from the Before state to the After state (« use this as inspiration so your audience is open to your marketing message).
    • An ingenious way to position a product so customers understand your pricing model.
    • The mistake Chatbooks makes on their homepage that's hurting their marketing message and how you can avoid doing the same.
    33 min
  • EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

    You gotta test this stuff!

    Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

    And be sure to tune in next week for more data on these ongoing tests!

    IN THIS EPISODE YOU’LL LEARN:

    • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It’s harder than it sounds).
    • Why you should “tell” Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
    • The button you shouldn’t click in Facebook if you need results right out of the gate. 

    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    34 min
  • EP115: 3 Facebook Tests to Double Conversions and Decrease Cost Per Lead by 40%

    You gotta test this stuff!

    Learn the exciting results from three Facebook ads tests and put these strategies to work in your campaigns. The experts share how running these tests resulted in a 40% decrease in cost per lead in one case and doubled conversions in another.

    And be sure to tune in next week for more data on these ongoing tests!

    IN THIS EPISODE YOU'LL LEARN:

    • How to get your Facebook pixel on the Thank You Page of a perpetual webinar (« It's harder than it sounds).
    • Why you should "tell" Facebook exactly what you want (« Doing this doubled our conversions and cut our cost per lead in half).
    • The button you shouldn't click in Facebook if you need results right out of the gate. 

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    32 min

About Perpetual Traffic

From the publisher's feed

Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

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