Perpetual Traffic

Perpetual Traffic

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  • Typical duration

    38 min

    per episode

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Perpetual Traffic episodes

  • EP110: How Pet Snacks Used Facebook Ads to Sell $1,003,206.82 of Ecommerce Products on Shopify

    Do you know what resonates with your audience? Join the experts as special guest James Buhagiar of Pet Snacks details the 5-step strategy he used to gain insight into his customer avatar, how he got started advertising on Facebook, and how he used Facebook ads and video to build momentum for his advertising campaigns and his business.

    IN THIS EPISODE YOU'LL LEARN:

    • How you can use Facebook to do market research to both see what resonates with your audience and get a better understanding of your customer avatar (« And it's as affordable as $1/day).
    • How you can use your origin story to effectively reach your audience.
    • Why not offering discounts on the front end increased sales by 30% for Pet Snacks, and how you can apply this method in your business.

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    32 min
  • EP109: What We Think of Target, Thrive Themes, and Ezra Firestone’s Facebook Ads (and What This Means for You)
    Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.
    IN THIS EPISODE YOU’LL LEARN:
    How to portray that your product will elevate your customer’s status, making it a more desirable purchase (« Hint: It’s one word).
    What your ad image needs in order to stop the scroll and stand out on the crowded, competitive news feed.
    The phrase to include in your ad copy to effectively introduce the value your product brings (« if you’re ever stuck with your copy, you can always use this phrase).
    A simple retargeting ad anyone can replicate – no matter your industry – that generates social proof.
    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    30 min
  • EP109: What We Think of Target, Thrive Themes, and Ezra Firestone's Facebook Ads (and What This Means for You)

    Want to stop the thumb scroll and have your Facebook ad stand out on the news feed? Then join the experts as they critique seven Facebook ads from companies big and small. Learn the mistakes to avoid and gain actionable strategies that can be applied by any industry to create effective Facebook ads.

    IN THIS EPISODE YOU'LL LEARN:

    • How to portray that your product will elevate your customer's status, making it a more desirable purchase (« Hint: It's one word).
    • What your ad image needs in order to stop the scroll and stand out on the crowded, competitive news feed.
    • The phrase to include in your ad copy to effectively introduce the value your product brings (« if you're ever stuck with your copy, you can always use this phrase).
    • A simple retargeting ad anyone can replicate – no matter your industry – that generates social proof.

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    30 min
  • EP108: How Facebook’s Ad Algorithm Works
    Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook’s ad algorithm works and how you can use it to scale your Facebook campaigns. They’ll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad’s ROI while spending less time in Facebook’s Ads Manager.
    IN THIS EPISODE YOU’LL LEARN:
    What golf and Facebook’s ad algorithm have in common (« hear Drew’s metaphor that will give you insight into the algorithm).
    A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
    How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).
    Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    30 min
  • EP108: How Facebook's Ad Algorithm Works

    Join the experts and guest Drew Tweito of FunnelBoom as they detail how Facebook's ad algorithm works and how you can use it to scale your Facebook campaigns. They'll share how to work with the Facebook algorithm so it does the work for you, so you can increase your ad's ROI while spending less time in Facebook's Ads Manager.

    IN THIS EPISODE YOU'LL LEARN:

    • What golf and Facebook's ad algorithm have in common (« hear Drew's metaphor that will give you insight into the algorithm).
    • A scaling strategy you can use to specifically target your market and let the Facebook algorithm do the heavy lifting.
    • How many days to let a Facebook ad run for (« and why tinkering with your ad too soon can actually hurt your campaigns).

    Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

    29 min
  • EP107: 6 Facebook Ad Updates You Need to Know About

    Facebook’s a-changin’… again. Stay on the cutting edge and use these six Facebook updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.

    IN THIS EPISODE YOU’LL LEARN:

    • The new update that will help you overcome the overcrowding of Facebook advertising.
    • A powerful feature (« that you may not know about) that will let you target the right audience and get the results you want from your Facebook ads.
    • How to differentiate your Facebook page and increase your ROI from paid ads.

    Press and hold link to visit the page

    Show Page Notes

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    31 min
  • EP107: 6 Facebook Ad Updates You Need to Know About

    Facebook's a-changin'… again. Stay on the cutting edge and use these six Facebook updates to make your targeting even better and improve return on ad spend. Then, listen as Keith shares a quick strategy you can use to increase engagement, repurpose content, and help lower your cost per conversion.

    IN THIS EPISODE YOU'LL LEARN:

    • The new update that will help you overcome the overcrowding of Facebook advertising.
    • A powerful feature (« that you may not know about) that will let you target the right audience and get the results you want from your Facebook ads.
    • How to differentiate your Facebook page and increase your ROI from paid ads.

    Press and hold link to visit the page

    Show Page Notes

    29 min
  • EP106: How Much Can You Afford to Pay to Acquire a Customer?

    Everything comes down to this one question. How much can you afford to pay to acquire a customer?

    Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

    IN THIS EPISODE YOU’LL LEARN:
    • The five metrics to determine what success is for your business or clients, so you’ll accurately know what is and isn’t working.
    • The most important metric you need to know to achieve your Facebook marketing goals (« This will give you accurate insight on what your business can attain).
    • The formula to determine the benchmarks your Facebook campaign must hit to quickly achieve a return on your Facebook ad spend (« Hint: You’ll have to do the math backwards).

    Press and hold link to visit the page

    Show Page Notes

    Mentioned in this episode:

    New Ecommerce Strategies Webinar

    41 min
  • EP106: How Much Can You Afford to Pay to Acquire a Customer?

    Everything comes down to this one question. How much can you afford to pay to acquire a customer?

    Knowing this will make it easier to generate a successful and profitable Facebook campaign. Use the five metrics the experts share to determine how much you can pay to get leads and customers and what a successful Facebook campaign looks like for your business, so you can quickly achieve a return on your Facebook ad spend.

    IN THIS EPISODE YOU'LL LEARN:
    • The five metrics to determine what success is for your business or clients, so you'll accurately know what is and isn't working.
    • The most important metric you need to know to achieve your Facebook marketing goals (« This will give you accurate insight on what your business can attain).
    • The formula to determine the benchmarks your Facebook campaign must hit to quickly achieve a return on your Facebook ad spend (« Hint: You'll have to do the math backwards).

    Press and hold link to visit the page

    Show Page Notes

    38 min
  • EP105: The Facebook Ad Map: How to Know Which Facebook Ad Type to Use
    Have you ever struggled with which Facebook Ad Type to use? Well, you’re not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you’re stumped by your first ad or your one hundredth. They’ll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.
    IN THIS EPISODE YOU’LL LEARN: The determining factor that will help you decide which Facebook ad type you want to put in front of your audience (« It’s like using the “Easy Button” for your ads).
    What going to a party can teach you about your Facebook ads.
    The mistake marketers make with their Facebook ad copy and what to keep in mind to correct it (« Hint: This may be why you’re seeing early results with your Facebook ads, but they don’t last).
    Press and hold link to visit the page
    Show Page Notes
    Mentioned in this episode:
    DigitalMarketer Ebooks
    Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
    https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)
    34 min

About Perpetual Traffic

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Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.

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