Perpetual Traffic

Listen as special guest Noah Kagan, founder of Sumo and AppSumo, joins the experts to share how he grows his list and generates high volume traffic to his blog, podcast, and websites. From content distribution strategies to giveaways to the "Restaurant Strategy" that provides value, Noah and the hosts detail tactics you can use today.

• What rap music and marketing have in common and how you can use this strategy to grow your audience size.
• One of the biggest mistakes marketers who are running paid traffic make and how you can avoid it.
• How all of your marketing and messaging can make a positive and lasting impact so your brand wins in the end (« Hint: This builds trust with your audience).
• The one question you need to answer so you can outlast your competition and continue to scale your campaigns and business (« This is Noah's #1 marketing tactic).

Episode 38: The 4-Step Podcast Launch Strategy Noah's How to Launch a Podcast Blog Article AppSumo: The Growth Hacker Giveaway

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Learn from the experts as they critique eight Facebook ads, offering insight on what the marketers did right and what they could improve upon. Listen as they offer actionable strategies you can implement in your own Facebook campaigns and how to avoid eight common Facebook ad mistakes.

IN THIS EPISODE YOU'LL LEARN:

• The approach almost any marketer can apply to effectively communicate your product/service is the best fit for your customer avatar (« and what it has to do with a rainy weekend).
• The simple strategy you can use in your ads to quickly grab your audience's attention (« Hint: This is a very effective tactic to use if you're not a great ad copywriter).
• How you can "sell the click" on your Facebook ad and what not to do so don't intimidate the viewer from clicking.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Episode 97: 7 Facebook Tests: Optimize Your Facebook Campaigns with Our Results

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Join the experts as they detail seven strategies they've learned from testing and experimenting with their Facebook ads. From bid amount to Facebook video ads to ad creatives, implementing these strategies will help you get the best possible results with your Facebook ads and increase conversions at a low cost.

• How one Facebook ad generated 3,000 new subscribers and 30,000 new fans in 30 days (« and how you can use it in your business).
• What to pair your ad's hook with to reach "advertising nirvana" and generate a high return.
• Easy strategies you can use to reduce ad fatigue and quickly scale your campaigns without reducing ROI.

Emoji Searcher Episode 34: 14 Elements of Persuasive Ad Copy Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017 Episode 90: 5 Facebook Ad Updates You Need to Know About Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

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How do you turn leads and subscribers into buyers and raving fans? You answer four questions from Richard Lindner, Co-Founder and President of DigitalMarketer. With Richard's four questions, you will overcome a lead's objections and move them through the Customer Journey towards a sale. The best part? It will cost you nothing to start implementing today and allow you to monetize and re-engage members of your audience.

IN THIS EPISODE YOU'LL LEARN:

• How the four questions will positively change the dynamic of your relationship with your leads and subscribers and allow you to communicate the value of your product or service to your prospects.
• The five-word phrase that will grab your audience's attention and articulate why a lead should pay attention to you (« Hint: This answers the #1 question).
• The big mistake companies make that will cause a customer to mistrust you and how you can fix it.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Bravo Video Testimonial Software

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Have you ever been confused by the results of your Facebook campaign or frustrated by Facebook's analytics dashboard? You're not alone. Andrew Tweito, CEO of FunnelBoom, joins the experts to offer clarity on how to get the real numbers of your Facebook ads so you can accurately judge the success of your campaigns.

IN THIS EPISODE YOU'LL LEARN:

• How Facebook tracking works, how accurate is it, and why you may have conflicting numbers (« Understanding this will help you better use the Facebook analytics dashboard to your advantage).
• The new Facebook feature that promises to solve tracking issues and offer insight into the data behind your campaigns.
• How to avoid and what to do about the Facebook analytics "wild goose chases" that suck up your time and other resources.

Episode 47: Facebook's New Conversion Pixel: What You Need to Know Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Andrew Tweito's Facebook Ad Measurement and Mastery 2017

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Learn from the experts and ManyChat CEO, Mikael Yang, what's in store for Messenger bots and the Messenger marketing strategies you can deploy in your business today, so you can stay human and bring personal value to your customer. Be sure to listen to the last three minutes to get the "most important tip" to succeed with Messenger marketing.

• The "ultimate experience" marketers can tap into to better reach their customers.
• The first step of Messenger Marketing that will get you started, so you don't miss out on this communication channel.
• The tactic that will make Messenger bots feel human and improve the conversation with your subscriber.
• Learn why Mike believes Messenger as a platform is going to capture 80% of the business-to-customer communication in the near future.

Facebook Messenger Marketing Blueprint Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger Episode 80: Facebook Messenger Ads: Everything You Need to Know Episode 93: 6 Website Tweaks You Can Use to Skyrocket Your Sales

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Special guest Syed Balkhi, Co-Founder of OptinMonster, joins the experts to discuss how to generate more website sales. Listen to learn six growth hacks you can deploy at the bottom of your sales funnel to increase your conversions and, thus, your profit, so you can outspend your competitors and dominate your market.

• The biggest mistake you can make when trying to generate customers online (« and how you can avoid this).
• The strategy you can use to reduce cart abandonment, overcome a customer's objections, and generate subscribers and customers («Hint: You do this by removing one option and replacing it with another).
• How to use the "Magic Recovery Email" campaign to recover 55% of lost revenue.

Retain Churn Buster CartHook Jilt

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Learn the three-step strategy that has led to Dominate Web Media's 300% year-over-year growth while they manage two-to-three-million-dollars' worth of monthly ad spend for their clients. Listen as the experts describe how this strategy is applicable across the board—whether you're a business owner, work for a business, or manage a team—and how you can start implementing these tactics today.

• The solution to building a company (« Hint: It's not finding people who are just like you).
• The "unconventional" four-step formula to finding and attracting talented, better hires who will perform and help grow a business (« and why the interview is "optional" and not one of the four steps at Dominate Web Media).
• What airplane pilots can teach you about growing a business and how it will give you control, consistency, precision, and duplicability.
• Keith's three "growth hacks" to growing an agency at massive scale.

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Listen as the experts clear up the confusion surrounding how to successfully create Facebook Website Conversion Campaigns. The crew will give you a high-level understanding of how to generate conversions on Facebook, detail how and why they do things, and share the results they've gotten, so you can better understand the Facebook algorithm and generate the results you want from your ads.

• When to use the Website Conversion Campaign, how many days to use run it for, how to bid, and how many conversions you need for measurable data.
• The myth surrounding Website Conversion Campaigns, how it may be holding your campaign back, and the true number you should be paying attention to (« even on a small budget).
• The huge revelation that gave Dominate Web Media more data, made their campaign more powerful, and reduced their cost per acquisition (« and how you can do the same).
• Which Website Conversion Campaign feature has given DigitalMarketer the lowest cost per leads while generating the highest volume of leads and how you can apply this feature to your funnels.

Episode 45: 5 Proven Facebook Offers that Convert Episode 47: Facebook's New Conversion Pixel: What You Need to Know Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns Episode 86: UPSYD: The 5-Step Framework to Generate More Customers Facebook Business Guide: Everything you need to know about getting conversions

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Stay on the cutting edge of Facebook advertising updates that will have a profound impact on your business. Listen as the experts detail five new updates to the Facebook ad platform and how these exciting updates can increase ad engagement and how they plan to implement them in their respective businesses.

• The new ad that generates branding and provides value to your audience while simultaneously highlighting your products («If you're an ecommerce store or a local retailer, this feature is going to be killer for you).
• How you can easily add eye-catching movement to your Facebook ads.
• The new tool you can use to increase engagement with your ads («and boost your Relevance Score).

Win a full day marketing strategy session with molly and help a loving father regain the use of his legs! Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017 Episode 89: [Case Study] How He Generated 11,000 Facebook Messenger Subscribers for 13¢ apiece Square vs. Landscape Video – $1.5K Worth of Experiments: Here's How They Compare

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