Perpetual Traffic

Join the experts and special guest Sean Patrick Simpson, CEO of Soul Space Media, as they discuss the Facebook Messenger ad campaign that produced 11,000 Facebook Messenger subscribers and a 550% ROI for Soul Space Media within a week. Listen as Sean details what they did right and what they'll do differently in the future, so you can learn how to tap into the opportunity of Facebook Messenger ads.

IN THIS EPISODE YOU'LL LEARN:

• The question Sean asked in Messenger that generated a 44% Lead Magnet opt-in rate (« he calls it the "perpetual loop lead").
• The two mistakes that lead to a 33% unsubscribe rate (« and how you can avoid them).
• How DigitalMarketer uses the Facebook Messenger bot to engage and entertain their subscribers, and how you can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

Episode 80: Facebook Messenger Ads: Everything You Need to Know

ManyChat

Chatfuel

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Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert presents a traffic campaign that you can deploy in your business today!

• What the Choose Your Own Adventure books can teach you about YouTube ads.
• The Google shopping ads campaign that generated 77,589 impressions with a click-through rate of 43.11% (« and how you can use this strategy in your business).
• How DigitalMarketer was able to reach a new market and acquire 12,006 leads in the process.

Slide Deck of 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

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What's the first thing the experts do when they devise the overall game plan of a paid campaign? They follow this 3-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience.

Also, listen to learn how you can enter to win a full-day marketing strategy consultation with Molly Pittman and Ryan Deiss and support a good cause to boot!

• The biggest mistake you can make when launching your paid traffic campaign (« and what you can do to avoid it).
• The factor that should always determine who you target.
• The four audiences to launch your campaign with so you can generate momentum.
• The one thing all successful, new campaigns have in common.

Win a full-day marketing strategy session with Molly and Ryan and help a loving father regain the use of his legs Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid's Birthday Party Episode 82: The Death of Organic Social Media with Mike Stelzner

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Learn the 5-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market.

• The 5-step process that will move people from unaware of the problem to desiring your solution (« i.e. buying your product/service).
• How to connect with people who are unaware of the problem or the solution.
• The hook and ad copy Keith used to generate 217 shares and reach 200,668 people on Facebook (« this will make people open to your marketing message and move people through the steps to a conversion).

Keith's UPSYD Slides Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel At A Time Episode 03: Facebook Video Ad Game Plan Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Episode 85: 6 Elements of a High Converting Ad Creative

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How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert — including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

• The element your ad creative must contain to have a successful campaign.
• What to do if you're not a visual person or overly creative and the free research tool you can use to overcome that so you can convey your marketing message through visuals.
• The 6-Step checklist DigitalMarketer uses to design powerful Facebook ads (« Find it in the resource section below).
• Tips and tools you can use to create strong visuals, even if you don't have a graphic designer.

Big MagicEpisode 41: 9 Ways to Increase Landing Page Conversion Rate Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy Facebook Ad Example Slide Deck Molly's example document she gives to DM's graphic designer [DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!) Facebook Ad Design Checklist Dreamstime

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Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.

• How you can draw your prospects' focused attention.
• What hit songs and effective sales copy have in common (« And how you can quickly use this approach).
• How answering two questions can grab attention and help create the emotion that will trigger a sale. (« Hint: They're Questions 4 and 5).
• The "Portal Strategy" that makes prospects more open to your message.

Influence by Robert B. Cialdini Pre-Suasion by Robert B. Cialdini Wizard of Ads by Roy H Williams Ogilvy on Advertising by David Ogilvy

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Thinking of crowdfunding? Learn how you can generate more pledges and run a successful campaign from Zach Smith and Thomas Alvord, founders of Funded Today, who've raised over $100,000,000 across different Kickstarter and Indiegogo projects. Zach and Thomas detail to the experts the hooks, strategies, and ads they use to successfully fund a campaign, along with how crowdfunding can validate if you have a good product or not.

• The businesses and products crowdfunding is good for and why people should think about crowdfunding (« and the products that shouldn't).
• Why conversion rate means nothing for crowdfunding and the metric that truly denotes your campaign's success.
• The Triple F Strategy that will help you launch and give your campaign momentum.
• The two profitable paid traffic channels and the "Holy Grail" for crowdsourcing.

Indiegogo Kickstarter

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The founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.

• The surprising percentage of social media traffic that visits Social Media Examiner.
• The community development "superpower" that helps you generate super fans.
• The key to going Live on Facebook (« It may not be what you were expecting).
• The innovative strategy Mike uses to repurpose his podcast to generate more exposure that you can use, too.

Episode 50: How Frank Kern Generates Sales and Goodwill with Facebook Live Episode 81: How Laura Roeder Grew MeetEdgar to 7,000+ Users Social Media Examiner Live Show Social Examiner Facebook Video Archives Social Media Marketing World Huzza

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Special guest Laura Roeder, founder of MeetEdgar, joins the experts to detail the strategies that grew MeetEdgar to over 7,000 customers—without venture capitalists. Laura, Molly, Keith, and Ralph discuss the funnels and acquisition tactics that are driving MeetEdgar's success, along with how they're reducing customer churn. Listen and learn how you can apply these same strategies in your own company.

IN THIS EPISODE YOU'LL LEARN:

• The "catch-all" strategy inspired by MeetEdgar that is generating 500-700 opt-ins a week for DigitalMarketer (« that you can apply to your website, too).
• The three strategies MeetEdgar uses to generate leads and move them through the Customer Journey towards a conversion (« use this as inspiration within your own company).
• The messaging and hook MeetEdgar uses to connect with people who aren't aware of their product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: MeetEdgar Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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This is something you can't ignore.

Listen and follow along with Molly's slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today's environment.

The companies who figure out Messenger ads and use them in their Customer Journey are going to win.

IN THIS EPISODE YOU'LL LEARN:

• The two types of Facebook Messenger ads and their specifics so you can set up your own (« Follow along with the slides to set up each ad).
• How to use Messenger to create personalization and overcome objections people may have about buying your product or service.
• The easy, inexpensive tool DigitalMarketer is using to build subscribers (« And has helped generate a 67.08%-89.87% open rate with Facebook Messenger).
• How to take advantage of Messenger even if you're not buying ads on Facebook.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality ManyChat Molly's Slides

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