Perpetual Traffic

Have you been wondering about Facebook objectives, ad sets, and split testing?

Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.  

IN THIS EPISODE YOU'LL LEARN:

• Why you should have multiple ad sets.
• The first thing Molly does when testing a campaign.
• The audience size "sweet spot" (« And when to ignore it).
• How to make your ad's social proof add up faster while making managing comments on your ad easier.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Show Page Notes

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In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.

While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.

IN THIS EPISODE YOU'LL LEARN:

• The video format Dominate Web Media is seeing a 30-50% increase in ROI.
• The effective video ad strategy for short video ads of 30-60 seconds (<< This can get your message across without people hitting "unmute").
• How to make your video ads shareable.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Contagious: Why Things Catch On by Jonah Berger

The Wizard of Ads by Roy H. Williams

Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer

Zenreach video

Squatty Potty video

Dominate Web Media's free download that shows the 3-Step Process

Episode 62: 5 Critical Changes to the Facebook Ads Platform

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads

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Show Page Notes

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The Perpetual Traffic crew has found a video ad formula that works no matter the industry or the product/service. In Episode 67, they're going to share how you can use this strategy to craft video ads that will increase ROI, grow your brand, and scale your business to levels you never thought possible. When you use video ads right, the results are crazy good.

IN THIS EPISODE YOU'LL LEARN:

• The pattern interrupt to utilize and when to use it within your video.
• The "game changer" that raises awareness and increases the urge to check out your product/service (<< It's called EDIE).
• What you have to provide to encourage people to share your video.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 59: 7 Facebook Ad Critiques

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Dollar Beard Club main video

Poo~Pouri (Ackerman Brothers & Harmon Brothers)

Squatty Potty (Harmon Brothers)

Keith's 3 Biggest Mistakes People Make with Their Facebook Campaigns video – Dominate Web Media uses this video as an example for clients to model after

Beats By Dre Thanksgiving NFL commercial produced by Karen X Chang

LaForge product video produced by Karen X Chang - an example of "Demonstrating"

Zenreach software for restaurant owners - an example of "Demonstrating"

SketchSHE video (over 500,000 views on all platforms)

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Show Page Notes

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Content marketer and author, Laura Hanly, joins the experts to discuss how to create content that moves your customers through your marketing funnel.

People need interactions with you and your brand to move them through the Customer Journey. Those interactions are the content you create; your content is the ambassador to your brand. If you want to position yourself as an authority, differentiate yourself from competition, or attract a higher end level of client, investing in content is essential to achieve this.  

IN THIS EPISODE YOU'LL LEARN:

• How many "touch points" people need before they'll make a purchase.
• Laura Hanly's three key elements to a successful marketing campaign.  
• The two different types of content.  
• How Laura makes content creation less stressful.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Find Laura's book, Content that Converts, on her site or on Amazon.

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Show Page Notes

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From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see your ROI increase.  

IN THIS EPISODE YOU'LL LEARN:

• Where to place your Facebook ad to increase your frequency and to build your brand.
• What to do when your audience is getting "burnt out" from your ads (<< this can improve relevance score, impressions, and results!).
• Where you need to be broad, and where you need to be specific when targeting your potential audience.
• What objective you should use for your Facebook campaign.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

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Show Page Notes

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The experts welcome special guest Donald Miller, NYT Best-Selling Author and President of StoryBrand, to discuss how to create a marketing message that filters through the noise, enters the customer's story, and connects you with your audience.

Listen in to learn this easy process and visit digitalmarketer.com/podcast to gain valuable resources you can apply to any business.

IN THIS EPISODE YOU'LL LEARN:

• The problem most customers respond to (<< Aim your marketing message at this problem to see an uptake in sales).
• The two things customers are looking for from brands (<< And what it has to do with Yoda from Star Wars and Haymitch from Hunger Games).
• An easy exercise you can do to help generate headlines, bullet points, and copy for your advertisements and landing pages. (<< Hint: It includes a white board).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 38: The 4-Step Podcast Launch Strategy

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

The 5 Minute Marketing Makeover Course or text "makeover" to 72000 -- 3 five minute training videos that helps to clarify your marketing message.

The 7 Proven Story Formula Worksheet

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Show Page Notes

Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!).

Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!

IN THIS EPISODE YOU'LL LEARN:

• The concept that has helped Ezra's business make eight figures.
• The extra steps Ezra adds to his retargeting strategy, which allows him to successfully scale a campaign.
• The three advertising assets Ezra would employ on a budget of $50/day (<< This is an easy funnel for marketers just starting on Facebook to replicate).
• A "sneaky" retargeting trick to give your product the best chance at converting.
• Why a video is the perfect top of funnel conversion asset.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid

Ecommerce Marketing Mastery Certification

Feedly

Episode 17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

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Show Page Notes

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Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.

Learn which updates can save you money, which can trip you up, and which can increase video completion rates.

IN THIS EPISODE YOU'LL LEARN:

• What Molly found from running tests on the newer conversion window option (<< This can save you money).
• How Facebook Post Reactions could trip you up.
• The video aspect ratio Dominate Web Media is using for mobile that's reduced cost per conversions by 30% (<< They're also seeing more impressions and longer video views with this, allowing them to scale more).
• Which video ratio is generating higher video completion rates, and how to implement it (<< See the full breakdown of the video aspect ratios in the resources of the show notes).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

What Video Ad Length is Best on Facebook?

Facebook Will Show Bigger Vertical Videos in Your News Feed

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

Video Aspect Ratios:

• Standard HD Facebook Video: 16:9 Ratio (1920 X 1080 Pixels or 1280 X 720 Pixels)
• Square Video: 1:1 Ratio (600 X 600 Pixels)
• Vertical Video: 9:16 Ratio (1080 X 1920 or 720 X 1280)

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Show Page Notes

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Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

IN THIS EPISODE YOU'LL LEARN:

Local:

• The two types of ads (and the time frame) to run for local businesses.
• How to show off the biggest asset of your business (<< This helps to showcase your company's personality and entice people to visit your location).

Physical Product:

• The best strategy to get conversions on Facebook (<< And it's also the fastest way to turn a losing campaign into a winning campaign).
• The 3-Step formula to get people to buy your product.

Digital Products:

• The two main funnels to start with.
• The two types of campaigns, the two kinds of ad copy, and how to break down your audiences into different ad sets.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Camtasia - Record a video of what's on your computer screen.

ScreenFlow - Record any part of your monitor while also capturing your video camera, iOS device, microphone, multi-channel audio device, and your computer audio.

Fiverr - Get logo design, marketing services, whiteboards and more, starting from only $5.

How Dollar Beard Club generated 127 million Facebook video views, earning over $1 million a month.

How to Use Facebook Advertising to Grow Your Local Business - There's no better way to advertise for local business than using Facebook advertising. Use these 4 ways and generate more traffic through your door.

Episode 01: The Future of Paid Traffic - Learn why online traffic is just like rice.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the "secret sauce" to 5 proven Facebook offers that work, and how you can implement each offer.

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months - Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a "tribe" of loyal customers.

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Show Page Notes

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Whether you're a paid traffic rookie or grizzled veteran -- this episode of Perpetual Traffic will focus (or refocus) your energy on the five foundational elements of successful ad campaigns. Molly opens the episode with an analogy that makes remembering these fundamentals a snap.

This episode is based on a training available to all DigitalMarketer Lab members. The slides are available by visiting the Episode 60 show notes at digitalmarketer.com/podcast.

IN THIS EPISODE YOU'LL LEARN:

• How to apply the most critical aspect of every paid traffic campaign, the "Hook" or offer. (Get this wrong and the rest of the campaign doesn't matter).
• How to increase the conversion rate on your ads using specificity. (Specific copy can be the difference between a winning and losing ad campaign).
• How to keep your traffic from clicking the dreaded back button by maintaining "scent" from ad to landing page.

 Plus, the Perpetual Traffic team gives examples of traffic campaigns that get these foundational elements right.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

 Join DM Lab - Want access to Molly's complete training entitled "How to Build a Profitable Facebook Ad Campaign"? Get Molly's presentation (and much more) by joining DigitalMarketer Lab for just one dollar.

Already a DM Lab member?  Access Molly's full presentation, "How to Build a Profitable Facebook Ad Campaign" by clicking here.

Traffic & Conversion Summit - Learn more about our flagship event in San Diego, California.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the "secret sauce" to 5 proven Facebook offers that work.

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale - Molly is sharing her 7-step system for campaign and marketing strategy creation.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!