Perpetual Traffic

Join the experts as they detail three proven traffic methods they've seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.

• The low-risk way to build trust and goodwill with your audience while simultaneously growing your audience base (« Hint: You can do this for as little as $1/day).
• How thinking backwards can help you better understand your customer and ultimately lead to creating an offer that will resonate with your audience.
• How to "Trojan Horse" your offer so leads are ready to buy by the time they click.

Episode 01: The Future of Paid Traffic Episode 02: Acquiring Customers One Pixel At A Time Episode 78: 8 Digital Marketing Predictions for 2017: Facebook Messenger Ads, Ad Load, and Brand Personality

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Show Page Notes

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How will digital marketing evolve in 2017? The experts make eight predictions and detail what they're paying attention to in the new year. Listen so you can stay ahead of the trends and change your traffic strategy accordingly. 

IN THIS EPISODE YOU'LL LEARN:

• How the "Me" and the "We" cycles affect your business and how you can leverage it to your advantage.
• How you can build your brand's personality, which will make your paid traffic more profitable.
• Dominate Web Media's approach to the overcrowding of Facebook advertising and Ralph's advice for dealing with ad load.  

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 77: 7 Biggest Traffic Takeaways from 2016

Dominate Web Media's Facebook Ads Specialist Certification

Pendulum: How Past Generations Shape Our Present and Predict Our Future by Roy H. Willimas and Michael R. Drew

The New Definition of Branding (And 4 more ways digital marketing will evolve in 2016)

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The Perpetual Traffic team shares their 7 biggest traffic takeaways from 2016. From the slew of new products and features that Facebook launched to our favorite episode of the year, this one is packed full of great reminders (and brand new takeaways) to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2017.

• How we can to terms with (and actually ended up loving) the "new" Facebook pixel in 2016.
• What percentage of DigitalMarketer's traffic is now coming from mobile (versus 2015) and what this means for your business.
• Brand new updates on the Facebook messenger platform and how our strategy has evolved since Episode 72.
• Updates on Facebook products like Facebook live, Instagram advertising, and video ads.

Episode 72: How DigitalMarketer Generated 500% ROI Using Facebook Messenger Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1] Episode 68: 3 Elements of High-Converting Video Ads [Part 2] Episode 73: 3 Ways to Use the Facebook Pixel to Create Higher Converting Campaigns Episode 55: 5 New & Very Important Changes to the Facebook Platform Episode 50: How Frank Kern Generates Sales & Goodwill with Facebook Live

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Show Page Notes

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Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been "game-changing." Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.

IN THIS EPISODE YOU'LL LEARN:

• What DJing and Facebook ads have in common and how this simple analogy can help you keep your audience engaged.
• How FlowMotion Agency is using Facebook boosted PPE posts to generate conversions at a fraction of the cost of the Website Conversion Objective.
• The 3-Part process FlowMotion Agency uses to create a Facebook ad with a high relevance score (« and how you can apply it to your strategy).
• The audience size FlowMotion Agency targets to keep cost per acquisition (CPA) low.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

Episode 51: How to Generate Traffic, Leads, and Sales with Social Media

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]

Episode 68: 3 Elements of High-Converting Video Ads [Part 2]

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

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Show Page Notes

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In case study fashion, the experts examine how Facebook ads played a pivotal role in the 2016 election. Listen to learn how the tactics used in the bid for the White House are directly applicable to all brands, and how you can use Facebook ads to gain "votes" for people to read your content, opt-in to your Lead Magnet, or buy your product.

IN THIS EPISODE YOU'LL LEARN:

• The Facebook advertising strategy that impacted and informed voters and ultimately led to over $250 million in fundraising.
• How the 80/20 principle was used to change the course of the election and how it can be applied in your campaigns.
• The capability Facebook lends to advertisers that had a profound effect on the election and how every business, no matter the industry or budget, can do the same.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media's Facebook Ads Specialist Certification

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

Episode 74: $30k in 3 Months with Push Notifications

Inside the Trump Bunker, With Days to Go

How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election

Here's How Facebook Actually Won Trump the Presidency

The 80/20 Rule in Business

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The Perpetual Traffic experts are joined by Lindsay Marder, Managing Editor at DigitalMarketer, to detail how DigitalMarketer is using push notifications to diversify their traffic, engage with their audience, and ultimately generate a 15%-20% click rate on Lead Magnet push notifications that have led to a 38% conversion rate.

Push notifications are something you can implement as soon as you're done listening to this episode. It's that easy. And if you're already using them, listen for some quick improvements you can implement to your push notification campaigns.

IN THIS EPISODE YOU'LL LEARN:

• About the copy, images, and the calendar schedule that is driving DM's push notification success, so you can do the same.
• How you can use push notifications to immediately notify your subscribers («This is highly effective for time-sensitive items like flash sales).
• How push notifications allow you to circumvent social media hang-ups like waiting for an ad to be approved or hoping that your update doesn't get lost in a sea of notifications.
• Why you should install your push notifications today, even if you're not planning on sending out notifications straight away.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 72: How DigitalMarketer Generated 500% ROI in 3 Days Using Facebook Messenger

PushCrew

Dominate Web Media's Facebook Ads Specialist Certification

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Show Page Notes

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Are you confused or frustrated by the Facebook pixel?

The experts will simplify things and explain the three ways they use the Facebook pixel without any "scary" code talk. Join the PT crew as they demystify the Facebook pixel and explain how you can use it to track, retarget, and optimize your campaigns.

IN THIS EPISODE YOU'LL LEARN:

• The most important parts of the Facebook pixel so you can master them and put your campaigns on the path to success.
• The easiest way to use the "new" pixel for tracking, and how you can set it up. 
• How telling Facebook what you want will give you important data for scaling your campaign AND will help Facebook show your ad to people who are most likely to opt-in.
• The six ways you can retarget people on Facebook, and how you can use this to create lookalike audiences as you scale.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 47: Facebook's New Conversion Pixel: What You Need to Know

How to Use Facebook Advertising Pixels to Create High Converting Ad Campaigns

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Show Page Notes

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500% ROI from Facebook Messenger?! This is big.

Listen as Molly details how DigitalMarketer used the new Facebook Ad Messenger Placement to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days! Discover how this strategy is applicable to any business advertising on Facebook.

IN THIS EPISODE YOU'LL LEARN:

• How to create the same Messenger ad DigitalMarketer used, which quickly led to 500% ROI.
• How you can use Messenger ads to have your leads initiate the conversation with your business.
• Learn how DigitalMarketer is using this powerful tool to speed up the Customer Journey, answer people's questions, and close deals (« so you can do the same!).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

ManyChat

The link DigitalMarketer uses in their Facebook ads to send users to Messenger (think Molly's T&C example): m.me/digitalmarketer

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Show Page Notes

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Are you having problems controlling your Facebook ads and keeping your conversion costs in check as you scale?

Take back control from the Facebook ad platform using the Michigan Method, the "multivariate testing technique on steroids." Ralph reveals how to use this strategy (and the origins of its name), so you can get the best ad results. This episode goes above and beyond the tactics discussed in Episode 69.

IN THIS EPISODE YOU'LL LEARN:

• How to test multiple Facebook ad methods at once, so you can find the perfect ad as you scale.
• How you can avoid ad cannibalization and audience oversaturation when using the Michigan Method.
• When to "starve your ponies and feed your stallions" so you get results fast and don't waste money.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 69: How to Structure a High-Converting Facebook Campaign

Episode 70: 5 Facebook Ad Features We're Using and Why

Keith's $1 Trail for Facebook Ads University (for the webinar)

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Show Page Notes

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Listen in as the experts explain five Facebook ad features they're using to drive ROI and save time. Some are new updates (like true split testing on Facebook!), and others are underutilized tools that quickly allow you to see how your ads are performing.

IN THIS EPISODE YOU'LL LEARN:

• How to make automated campaigns that don't waste money (« This is a perfect feature for the upcoming holidays and vacations).
• The Facebook ad you can set and forget (« It's also "the little hinge that swings the big ROI door").
• The hugely, underused tool that allows you to see, at a glance, how your ads are converting.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 69: How to Structure a High-Converting Facebook Campaign

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!