Perpetual Traffic

Fine tune your ad writing skills as the Perpetual Traffic crew reviews ad copy from businesses making education, SaaS and eCommerce offers on the Facebook ad platform. Keith, Molly, and Ralph reveal what works and what doesn't with the hooks, headlines, and calls to action of these ads.

To see the images of each ad visit digitalmarketer/podcast and access the Episode 59 show notes.

IN THIS EPISODE YOU'LL LEARN:

• How Concordia University uses a great "hook" and "copy specificity" to sell women on going back to school.
• A classic ad copy formula (used by SaaS company, SamCart) you can apply to virtually any market.
• How Zenreach uses ad copy to drive video ad consumption (and the simple tweak that would likely improve performance).
• Plus, we'll warn you of a recent change with the Facebook Ads manager and Power Editor that may be affecting ads you're already running.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: 

Canva - Build beautiful Facebook ad images, effortlessly.

Zenreach - See the video ad Keith critiques on the Zenreach home page.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

The experts are joined by special guest, Franziska Iseli, co-founder of Basic Bananas, to detail how Basic Bananas uses Facebook ads to fill their events, which has ultimately helped to grow their business. Franziska will share the system she and her team have utilized to sell out events in every major city in Australia, and then internationally in major cities in the United States and Canada.

IN THIS EPISODE YOU'LL LEARN:

• Basic Bananas' long term strategy to selling out local events (<< and what they do if people aren't responding).
• The two types of ads Basic Bananas uses to spark interest in their events.
• Their approach to knowing how much to spend to gain event attendees.
• The question Basic Bananas asks at events to get their attendees to relax and enjoy the presentation.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Perception by Franziska Iseli and Christo Hall (<< use code PPT for an exclusive discount on the book!)

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

Episode 53: Ryan Levesque Shares 4 Steps to Creating Personalized, Segmented Campaigns for Your Audience

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Show Page Notes

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Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list.

In this case study episode, we'll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!

IN THIS EPISODE YOU'LL LEARN:

• Why splitting your acquisition budget evenly between your Lead Magnets is a mistake.
• The copy and the call-to-actions we used to generate 10,000 leads in nine days (<< So you can gain inspiration for your copy).
• How we used Facebook Live to overcome the questions and the doubts people had about the product.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid Home Page

Launch Grid Checklist

Head to the  show notes to see examples and the breakdown of the launch's budget.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a "tribe" of loyal customers.

In thirteen months, his strategy saw the launch of his business, generating 100 million video views and over $11.5 million without any venture capitalists. Learn his video making process that will work for any business, even if your industry is "boring" (<< and you don't need a big budget to do it).

IN THIS EPISODE YOU'LL LEARN:

• The value of creating "edutainment" videos (<< And how it will help you stand out).   
• What your favorite TV show has in common with your brand and video ads.
• The factor that creates video shareability.
• The best day of the week to launch a video.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 55: 5 New & Very Important Changes to the Facebook Platform

Dollar Beard Club Site

Dollar Beard Club YouTube Channel

ChrisStoikos.com

unconsciouscontent.com

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

It's Perpetual Traffic's birthday; we're one-year-old! Thanks to everyone who helped get us here! In celebration, we've included a blooper reel at the end of the episode for you to enjoy.

Today, we're detailing five of the most recent Facebook Ad Platform updates, and how we're using them in our respective businesses. These new features can save you time, increase ROI, and help you find new audiences.

IN THIS EPISODE YOU'LL LEARN:

·      How to duplicate an ad set without creating a brand new post ID. Use this feature to keep social proof intact, maintain a high Relevance Score, and increase your conversions.

·      The Lookalike Audience strategy the experts have tested and found to have a big impact on creating warm and hot audiences.

·      The fastest way to build high quality leads based on people who have engaged with your ad.

·      The huge time saver that allows you to market and scale across countries.

·      The new mobile ad feature which allows a lead to opt-in right from the news feed, leading to increased ROI and decreased cost per conversion.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

What do you do when you're generating leads and customers with Facebook campaigns, but the volume isn't where you'd like it to be? You may be experiencing high traffic campaign cost, and/or low conversion volume. This is a problem everyone has, whether they're just starting to advertise on Facebook or are spending thousands of dollars a day.

There are four ways to fix the high conversion cost, low conversion volume problem. This is the process the experts use when they run into this problem, and how they fix it.

IN THIS EPISODE YOU'LL LEARN:

• What to check for if you're getting the dreaded goose egg on a Facebook ad campaign (<< and the free, critical tool we use verify our Facebook Pixel).
• The approach to optimize a campaign with a CTR low, and a high CPC.
• What to do when everything looks good on the traffic end, but you're still not getting any conversions.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Power Editor

FB Pixel Helper

Customer Value Optimization

Episode 12: The Perfect Cold Traffic Ad: "Ad Scent," the One-Two Punch, and the Guard Down Trick

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

The experts are joined by Ryan Levesque, author of the national bestseller Ask. Ryan will outline how you can get ahead of the curve using the Ask Method, which eliminates the guess-work. This strategy is designed to figure out what your customers want to buy before they know what they want to buy themselves.

No matter what market you're in, there's a universal truth that everyone wants to be spoken to as an individual. There's no one size fits all. In this episode, we'll focus on finding the specific pain points, so you can talk to your market as individuals.

IN THIS EPISODE YOU'LL LEARN:

• The four groups of people using the Ask Method (<< You might be one of them!).
• The formula Ryan uses to predict, with reasonable accuracy, the cost to generate a cold email opt-in (<< Before you've built the Lead Magnet or the Core Offer).
• Ryan's single strategy to exponentially grow your email list.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

Episode 52: Results of 687 Facebook Ad Surveys (…And a Pep Talk from the PT Team!)

A free training in the Ask Method and see how you might apply this strategy in your business.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

In episode 52, and over the next several weeks, the experts will break down amazing data from surveys conducted by Dominate Web Media that will help marketers overcome some of the platform's biggest challenges and frustrations.

The Perpetual Traffic team has analyzed 687 surveys and split the data into three segments with tactics that will help marketers drive more sales and traffic from their Facebook campaigns, whether the marketer is new to Facebook advertising, or spending $50 or more a day.

IN THIS EPISODE YOU'LL LEARN:

• How you can conduct a survey even if you don't have a mailing list (<< And how you can then monetize that survey).
• A free resource that can help you come up with ad copy and good hooks for your offers.
• The fastest way to gain momentum with Facebook advertising using Facebook's "easy button." (<< This is an effective strategy for those just getting started on the Facebook platform.)
• How to approach scaling your campaign when you're spending $10-$30 a day on Facebook.
• How to scale horizontally and how often to increase your Facebook ad budget when you're spending $50+ a day in Ads Manager.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

TagCrowd

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook's "Easy Button"

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Show Page Notes

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

The Perpetual Traffic experts are joined by Jennifer Sheahan, founder at The Social Guild, to discuss how you can build a thriving social media business. Social platforms are powerful traffic generators, but you have to know what to do and how to do them. Anybody can get Likes and engagement. But traffic, leads, and sales come when you follow a process, and that's what we're going to talk about today.  

IN THIS EPISODE YOU'LL LEARN:

• The biggest mistake marketers make when it comes to leveraging social platforms to get more customers (<< And the "social circuit" you can implement to correct this mistake).
• Jennifer Sheahan's approach to finding an avatar's pain points.
• Case Studies on Jennifer's work on Chloe Smith's election to the House of Commons, and President Barack Obama's 2012 reelection, and how entrepreneurs and small business owners can apply the same winning strategy.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Hootsuite

Leela Cosgrove Website

Leela Cosgrove Facebook

Canva

Post Promoter Pro

Social  Media  Success  Check

A look at how Jennifer Sheahan schedules content:

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Show Page Notes

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

Today's episode of Perpetual Traffic is a special occasion -- we've reached our 50th episode! As a thank you to our subscribers, we're offering a chance to win a free hour-long consultation with the Perpetual Traffic experts. This free consultation will take a deep examination of your business, campaigns, offers, and ads -- with the goal of seeing how we can help you scale your business and take it to the next level.

Listen to the episode to learn how you can win the consultation.

In this episode Frank Kern, creator of Behavioral Dynamic Response, once again joins Keith, Ralph, and Molly, this time to reveal his strategy on Facebook Live, and how it's helping him generate both sales and goodwill.

IN THIS EPISODE YOU'LL LEARN:

• What Facebook Live has in common with TV binge watching.
• Frank Kern's Facebook Live structure, and how he generated $13,052 in sales with two Facebook Live shows.
• The equipment Frank uses for his Facebook Live shows (<< Hint: You can get started for under $30).
• What tactic Frank is seeing the most results from.
• The key to converting with Facebook Live.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Wicked Reports

Fix Your Funnel

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Show Page Notes

Thanks for listening!

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!