Perpetual Traffic

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We're going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that's ever thought they don't have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.

IN THIS EPISODE YOU'LL LEARN:

• The advantage of boosting a post before you build a campaign in Facebook Ads Manager.
• How to know when to boost a post and when to turn a boosted post into a campaign.
• How boosting a post can help you find your content "unicorn."
• What Facebook ads and speaking on stage have in common, and how this will ultimately make people come to you.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Resources from Dennis

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 36: What is Facebook's 'Relevance Score'? (…and other questions!)

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

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Join the Perpetual Traffic experts as they answer 6 questions in Q&A fashion. Get the answers to questions like: the best way to use Facebook to generate first time appointments for your business; how to reduce cost per conversion on Facebook; the best Facebook objective for you to use.

IN THIS EPISODE YOU'LL LEARN:

• The critical factor you need to put into practice with your lead ads to ensure your leads don't go cold (<< This is a must for both big and local businesses alike).
• The strategy that gives you more control over your cost per lead and your cost per acquisition in the Facebook ad platform.
• The three different ways to keep your Facebook campaign structure tight.
• The question you really need to ask yourself about your retargeting audience sources (<< Answering this can make it easier to come up with your strategies).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 02: Acquiring Customers One Pixel At A Time

Episode 29: Tell Your Brand Story With These 4 Ad Types (…While Still Generating Sales)

Episode 31: 3 Elements of a Successful Video Ad

Episode 32: 5-Step Facebook Video Ad Creation Process

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 45: 5 Proven Facebook Offers that Convert

Episode 47: Facebook's New Conversion Pixel: What You Need to Know

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Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

Andrew Tweito, CEO of FunnelBoom, joins the experts to answer questions about everything you need to know regarding the "new" Facebook conversion pixel, so you can implement the pixel and track your conversions correctly.

IN THIS EPISODE YOU'LL LEARN:

·   The answers to 13 of the biggest questions we get from marketers on the conversion pixel (<< Including: Why Facebook changed their pixel, and what are the differences between the old pixel and the new?).

·   How to use the pixel to optimize leads, while giving Facebook more information about who they should serve your ad to next.

·   The little thing that can trip up your conversion tracking, and how you can be mindful of this.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

FunnelBoom Training Resources

Facebook's New Conversion Pixel: Pain-Free Migration & Set Up: Andrew Tweito's blog post for DigitalMarketer

Episode 46: 3 Facebook Changes Marketers Need to Know

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Thanks so much for joining us this week. Have some feedback you'd like to share? Leave a note in the comment section below.

Join the experts as they discuss 3 recent Facebook changes, what you need to know about them, and how you can use them in your business properly.

If you're running Facebook ads, you need this information to get ahead of the game.

IN THIS EPISODE YOU'LL LEARN:

• How the new daily budget will allow Facebook to better optimize your ads.
• How the 6th custom audience option will give you more insight into the customer journey, and will allow you to further segment people (<< There's so many ways to utilize this feature!).
• The new framework for objectives that will allow you to dial in your advertising more effectively.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 01: The Future of Paid Traffic

Episode 02: Acquiring Customers One Pixel At A Time

Episode 03: Facebook Video Ad Game Plan

Episode 39: 5 Cutting Edge Facebook Ad Updates

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

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Thanks so much for joining us this week. Have some feedback you'd like to share? Leave a note in the comment section below.

The Perpetual Traffic experts reveal the "secret sauce" to 5 proven Facebook offers that work, and how you can implement each offer. Done right, these offers make your product or service the next logical step to the customer.

The 5 offers work across the board, no matter your industry, your product, or your price point – and people that are unaware of your brand respond to these strategies.

IN THIS EPISODE YOU'LL LEARN:

·      The messaging that works best with each prospective offer.

·      The offer you can apply to give prospects little victories and move them to the next step.

·      The approach that lets you give value and build a relationship with a lead, as you seamlessly transition to your offer (<< This approach works well for products/services over $100).

·      The 4-Step strategy that will help you get attention and demonstrate why your product is the solution (<< Without being manipulative).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

GoToMeeting

WebEx

Zoom

Google Hangouts

StealthSeminar

Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Episode 44: Amy Porterfield on Launching Products with Facebook Ads

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Thanks so much for joining us this week. Have some feedback you'd like to share? Leave a note in the comment section below.

Amy Porterfield is one of the most successful (and generous) entrepreneurs in the digital marketing industry.  She's an excellent example of a marketing trainer that has built a loyal following with:

• Extremely valuable content
• Superior marketing

In this episode of Perpetual Traffic, Amy explains how she launches products using a combination of content and Facebook ads.

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Ryan Deiss, co-founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy. 

Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

IN THIS EPISODE YOU'LL LEARN:

·    The 8 ways to map the sequence of your offer, so you can make the appropriate offer at the appropriate time (<< Because it does hurt to ask for the sale if you do it at the wrong time).

·    The one question you need to answer to produce a killer message.

·    How to build little wins into your offer, so you can lock down repeated sales and brand advocacy.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

Episode 42: 2 Facebook Campaign Metrics that Drive ROI

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In this episode, our experts explain how you can increase your relevance score and click-through-rate on the Facebook platform. Using these metrics correctly will have a lasting impact on your campaign's ROI – both in the short-term and the long-term.

Gain better understanding and control of your Facebook ads following these simple strategies, and Facebook will reward you with better impressions and cheaper clicks.

IN THIS EPISODE YOU'LL LEARN:

• How to lower your cost-per-click by increasing relevance score and click-through-rate.
• The simple (but rarely used) rule of thumb that can indicate if your ad is going to work in the long-run (<
• How to use these 2 metrics to make the necessary changes to your campaign (<
• The "Share to Like" Ratio that measures the success of your ad campaigns.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 3: Facebook Video Ad Game Plan

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 34: 14 Elements of Persuasive Ad Copy

Episode 37: The 5 Biggest Facebook Ad Campaign Mistakes

Episode 40: 4 Facebook Metrics Critical to Your Success

Episode 41: 9 Ways to Increase Landing Page Conversion Rate

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Welcoming Justin Rondeau to the Perpetual Traffic podcast, today we’re sharing the 9 simple tactics you can implement on your landing page to increase conversion rates without adding additional ad spend to your ad campaign.

These 9 tactics are the small hinges that swing big doors.

IN THIS EPISODE YOU’LL LEARN:

• The conversion tactic that applies to ALL online businesses (<< It’s also one of the most overlooked factors impacting your conversion rate).
• What to do when your Call-to-Action is in the Dead Zone.
• How to set up “Personalized Content” (<
• The crucial 4-Foot Test and 5-Second Test Justin uses to evaluate every landing page he optimizes.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Google Analytics

GlobalDots eCommerce Conversion Revenue Loss Calculator

Hotjar

CrazyEgg

UsabilityHub 5-Second Test

[Landing Page Optimization] How to Score Your Landing Page

[DOWNLOAD] The 9-Point Google Compliant Landing Page Checklist

Episode 18: Preventing Facebook Ad Account Shut Down

Episode 33: The Ad Grid

Episode 40: 4 Facebook Metrics Critical to Your Success

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There are 4 metrics the experts use everyday to measure the success of their Facebook campaigns. In this episode, we’ll discuss how to use the metrics, and where to find them in the Facebook Ad Platform. The metrics will help you troubleshoot your Facebook campaigns, scale up and make improvements, and help you plan for the future.

For all of you questioning how to track the success of your Facebook campaign, or wondering what these numbers mean – we have the answers ready for you.

IN THIS EPISODE YOU’LL LEARN:

• The most important metric you should be tracking (<< And different ways to break it down).
• How to diagnose and improve an underperforming campaign.
• The single metric that can take a good campaign to great.
• Why pursuing the cheap lead, or the cheap click, is a false god (<< Most advertisers fall into this trap).
• What to do when your metrics indicate your ads are getting stale.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

[PDF Download] Troubleshooting Your Traffic Campaigns: What To Do When It’s Just Not Converting

Thanks for Listening!

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