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Perpetual Traffic
Based on Podcast App listening data
Perpetual Traffic episodes
- EP29: Tell Your Brand Story With These 4 Ad Types (...While Still Generating Sales)
In this episode of Perpetual Traffic, Keith, Molly and Ralph dive into the future of traffic in 2016 and the new definition of branding. As traffic evolves, business owners will need to evolve with the platforms they use. The biggest take away? You can no longer be a purely direct response company that just asks people to buy — there are no more ‘one-hit-wonder’ campaigns. You need to have a branding aspect to balance out your direct response efforts.
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29 min - EP28: 7 Ways to Grow Local Businesses Using Paid Traffic
In this episode of Perpetual Traffic, Keith, Molly and Ralph share real life examples to get more customers for local businesses using paid traffic. For local businesses that struggle with paid traffic campaigns, implementing just one of these strategies can make a huge difference in your business.
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43 min - EP27: 4 Keys to Filling A Webinar With Paid Traffic
Jermaine Massey, CEO of CashFlowDiary.com, joins the perpetual traffic crew to reveal his proven system for filling up a webinar that sells high-dollar products and services.Keith, Molly, Ralph and Jermaine teach you everything you need to know including the ad copy, budget type, timing and campaign objective to use to fill a webinar and make sales.
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46 min - EP26: 4 P's of YouTube Advertising [Part Three]
In Part Three of this 3-part series on YouTube advertising, Tom Breeze, founder of Viewability, covers 3 case studies using the 4 P’s that will highlight a few things you need to be using in your advertising.
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45 min - EP25: 4 P's of YouTube Advertising [Part Two]
In Part Two of this 3-part series on YouTube advertising, Tom Breeze covers the last of the 4 P’s of YouTube advertising: Pursuit and Promotion. You’ll learn to employ three different YouTube ads: Advertorials, Pre-Roll Ads and the shorter “Content + Call To Action” video ad.
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29 min - EP24: 4 P's of YouTube Advertising [Part One]
Tom Breeze runs a pay-for-performance ad agency. That means he doesn’t get paid unless he drives leads and sales for his clients. Tom’s ad network of choice is YouTube and he joins Keith, Molly and Ralph to teach you to generate results from YouTube ads.
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33 min - EP23: Sell High-Ticket Events with Paid Traffic
Looking to sell tickets to an event? The Perpetual Traffic crew is back on the air to teach you what they’ve learned about filling up live events using paid traffic campaigns.Selling event tickets is tricky business but Ralph, Molly and Keith will show you 3 campaigns proven to put “butts in seats.”
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30 min - EP22: Create these 4 Facebook Custom Audiences First
Feeling overwhelmed by all the options in the Facebook Ad Manager? This episode of the Perpetual Traffic podcast will show you where to start.Keith, Molly and Ralph will teach you the four Facebook Custom Audiences every business should set up right now. These audiences are the foundation of your Facebook ad strategy.
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30 min - EP21: 3 New Facebook Ad Types
In this episode of the PT podcast, you’ll learn to use three powerful new Facebook Ad types: Carousel Ads, Video Ads and Lead Ads.Keith, Molly and Ralph will teach you what these ads are, when you should use them and provide real “in the trenches” use cases for each ad type. No matter what you’re selling, you’ll find at least one of these new Facebook ad types a good fit for your business.
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27 min - EP20: 5 Ways to Scale Paid Traffic Campaigns]
Congratulations! You are seeing some success with your Facebook ad campaigns. It's time to find new audiences like the ones that are converting and cut back on those that aren't. The Perpetual Traffic experts (Keith, Ralph, and Molly) will show you five ways to scale and optimize your successful ad campaigns in this episode of the PT podcast.
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30 min
About Perpetual Traffic
From the publisher's feed
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
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