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Perpetual Traffic
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Perpetual Traffic episodes
- EP 19: Facebook Ad Graduate School [Case Study: Betty Rocker Part Four]
Bree Argetsinger (A.K.A. The Betty Rocker) is back to talk about how she's taken her business from organic Instagram advertising to Facebook's video ads. At the end of Bree's 3-Part series, she had a great educational video on her landing page that she wanted to turn into a Facebook video ad. She turned it into an ad and started running it… and Facebook disapproved it. Facebook's ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) discuss how you can "Facebookize" your content to create helpful, educational, and compliant ads, as well as establishing your own business voice while observing what others in your market are successfully doing.
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36 min - EP18: Preventing Facebook Ad Account Shut Down
Facebook’s ad policies have tightened leading to a major increase in the number of disapproved ads and — even worse — banned accounts. In this episode of the Perpetual Traffic podcast, the Perpetual Traffic experts (Keith, Molly and Ralph) outline the information you need to run ads on Facebook without fear of being shut down.
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28 min - EP17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns
Ezra Firestone has sold millions of dollars in physical products online. He’s sold everything from skin care products and coffee to Halloween masks and cheese. On this episode of the Perpetual Traffic podcast, Ezra joins the PT experts to teach you what he’s learned about driving targeted website traffic to physical product offers.
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34 min - EP16: Paid Traffic Q&A: Cold Traffic Offers, Scaling Campaigns and Power Editor
This week the Perpetual Traffic experts are answering listener questions about buying website traffic. The questions come from the Facebook Ads University and Digital Marketer Engage Facebook communities.
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25 min - EP15: Selling Music Training with Paid Traffic
Graham English started building websites and learning digital marketing techniques to promote his jazz band. Today, Graham has turned his passion for music into profitable digital businesses in the music industry. Over the last 24 months, Graham has grown his business over 400% using the repeatable process he shares in this episode of the Perpetual Traffic podcast.
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37 min - EP14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns
Are you making offers that require an in-person meeting or consultative sales call?Frank Kern joins the Perpetual Traffic crew (Keith, Molly and Ralph) to reveal his 3-tiered system for creating paid traffic campaigns that sell high priced products and services.
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37 min - EP13: Creating Perfect Ads Part 2: Warm and Hot Audience Ads
In Part 2 of this series on creating the perfect ad, the Perpetual Traffic experts turn their attention to warm and hot audiences. Keith, Molly and Ralph teach you how your ad copy, images, offers and targeting should change as the relationship with your prospect evolves. Press and hold link to visit the page
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31 min - EP12: The Perfect Cold Traffic Ad: "Ad Scent", the One-Two Punch, and the Guard Down Trick
How do you create a system that brings new leads and sales to your business day after day? You master the science (and art) of running ads to cold traffic. In this episode, you’ll learn how the Perpetual Traffic pros create ads that cause even the coldest of prospects to stop what they’re doing and click. Press and hold link to visit the page
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30 min - EP11: Derek Halpern's Traffic Strategy: Organic + Paid Traffic
Derek Halpern of Social Triggers joins Keith, Ralph and Molly to reveal his method for building blog traffic using both organic and paid methods. Derek has built a massive following (and email list) on Social Triggers by creating curiosity based content and layering conversion based content with retargeting ads to complete the customer journey. Look out at the 25 minute mark as Derek, Keith, Ralph and Molly recap the Social Triggers traffic strategy and provide a tactical example you can apply to your business.
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33 min - EP10: Content Marketing + Paid Traffic: Part 2 - Hooks, "Greased Chute" Intros and Johnson Boxes
In the last episode of Perpetual Traffic Russ Henneberry, Director of Editorial at Digital Marketer, joined the Perpetual Traffic crew to cover the process used to plan a piece of blog content to use in a paid traffic promotion.
Russ is back this week to discuss the second half of the process --- the actual writing and formatting of the blog content.
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Show Notes Page
34 min
About Perpetual Traffic
From the publisher's feed
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
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