Perpetual Traffic

Facebook is implementing new elements that will enhance audience features, and give marketers even more specific targeting options within the Ad Platform. In Episode 39, the experts talk in detail about these five new features, why they’re excited about them, and how the updates should save you time, allow you to be even more specific in your targeting, and boost your ROI.

Look for Keith’s How-To Video on one of the brand new features in the podcast show notes.

IN THIS EPISODE YOU’LL LEARN:

• The five new audience enhancements, how to implement them, and how they’ll make your Facebook Ads even more specific and relevant.
• The steps to implement Facebook’s version of Periscope (<
• An advanced feature for Lookalike Audiences (<
• How a new feature, which can be automated, will help increase the consumability of your video ads, even with the sound off!
• New Custom Audience Features that will give a marketer advanced frequency options, time on site features, dynamic dates, and device specific custom audiences.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Dominate Web Media’s Video – How-to Do Facebook Live

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In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! 

Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. 

IN THIS EPISODE YOU’LL LEARN: 

• The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (<< This process got immediate results – as in we saw the #1 spot on day one of launch)!
• How to keep and grow your rankings after the initial eight weeks (<< If you want your podcast to have a long and fruitful life, this is a necessary step).
• The power of using “Breadcrumbs”, references and miniseries podcasts.
• How to set up pillar episodes for your podcast (<< This will be the foundation of your podcast).
• How to create a diversified distribution schedule that will avoid download peaks and valleys, while delivering the consistency iTunes wants.

 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BuzzSumo

Google Keyword Planner

LeadPages – Podcast Landing Page Template

Molly’s Traffic & Conversion Summit 2016 slides

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In episode 37, the Perpetual Traffic experts are sharing the biggest mistakes they see people making while running paid traffic… and their solutions for not falling into the same traps.

If you’re running traffic on Facebook and want to see better results, and more return on your Facebook advertising — you need to make sure you’re not committing any of these mistakes. And if you are — fix them using the experts’ suggestions.

IN THIS EPISODE YOU’LL LEARN:

• How people are falling flat while optimizing and scaling their ads (<< This is the biggest mistake Molly sees advertisers making).
• The biggest mistake most advertisers are making when it comes to their targeting (<< and the sweet spot you’ll want your target audience to fall into)
• The Facebook targeting option that will get you better results, and better targeted results for your ads.
• How your campaign objective should be used to give your ads a long and fruitful life.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Facebook Flex Targeting: Now You Can Have Your Cake AND-OR Eat It Too

Episode 08: Ad Targeting: Put Your Offer In Front of the Right People

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This week Perpetual Traffic hit another milestone — 400,000 downloads. Wow, thank you! It’s you — the listeners — that have gotten us to this mark, and we hope you’ve all gotten enormous value from every episode. This bring us to our episode this week…

In this episode, Molly, Keith, and Ralph answer questions sourced straight from the listeners. Members of DM Engage [https://www.facebook.com/groups/263136813871324/] and Facebook Ads University [https://www.facebook.com/groups/168133273395228/] posted their questions and upvoted popular topics for the experts to answer, explain, and share their experiences on.

IN THIS EPISODE YOU’LL LEARN:

• What does the Facebook Feedback Score really mean? (…And how does it work with the Facebook Relevance Score?)
• How to “Kiss” your campaign goals (<< You can use Ralph’s strategy on all your campaigns).
• The message match and Relevance Score information you need to know.
• Is there a specific time period you should use ad creatives for? (<< Should you wait until your ads are fatigued or follow trends?)
• How to use Facebook’s platform to make your campaign goals easier (<< Have you been trying to game the system?).

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Episode 35: The 3-Step Facebook Sales Process for Offline Businesses

Thanks for Listening!

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This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more. Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode. IN THIS EPISODE YOU’LL LEARN:    •    The biggest misconception in B2B advertising (<< you may be guilty of this yourself).     •        •    How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?)     •        •    When and how to deploy the “ACE” campaign to your prospects over Facebook ( << Kim uses this in all local and offline business campaigns). LINKS AND RESOURCES MENTIONED IN THIS EPISODE:    •    Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic     •    Kim’s Show Slides - Ad campaigns and blueprint included     •    Elite Digital Group     •    Free chapter of “No BS Guide to Direct Response Social Media Marketing”     •    Facebook Sales Strategies podcast Thanks for Listening!

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Learn to write ad copy that converts without going through an extensive copywriting course.  Ralph Burns shares 14 super simple tips that will get you started writing your ad copy.  Look for the downloadable document in the podcast notes (digitalmarketer.com/podcast) that you can tack to the wall next to your workstation.  Use it the next time you face the dreaded blank screen.IN THIS EPISODE YOU’LL LEARN:    •    How to make your ad copy stand out even though you can’t change the font size, use bold, italics and underlining.     •    The “Homer not Hawking” ad copy targeting principle (You learned all the words you need to write high-performing ad copy in elementary school)     •    The most effective word to use in your ad copy (and when you shouldn’t use it)     •    When to use Facebook Call-To-Action Buttons, “long ass copy” and a secondary calls-to-action in the URL field. Plus… you’ll hear a blooper reel from Perpetual Traffic’s audio editor, Darren Clarke.LINKS AND RESOURCES MENTIONED IN THIS EPISODE:    •    14 Elements of Persuasive Ad Copy Document [Need the link to this from Ralph]     •    Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale [http://www.digitalmarketer.com/podcast/the-ad-grid/]     •    We Analyzed 37,259 Facebook Ads and Here’s What We Learned by AdEspresso [https://adespresso.com/academy/blog/we-analyzed-37259-facebook-ads-and-heres-what-we-learned/]     •    Facebook Advertising Policies [https://www.facebook.com/policies/ads/]

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Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her 7-step system for campaign and marketing strategy creation.In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

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IN THIS EPISODE YOU’LL LEARN:    •    How to stop creating “one hit wonder” campaigns across ad platforms (in order to achieve scaling and a successful customer journey).     •    Creating your market and message match (<< you wouldn’t speak to your mother the same way you’d speak to your boss).     •    The method to 20x your success rate using the 7-step system. LINKS AND RESOURCES MENTIONED IN THIS EPISODE:    •    Traffic & Conversion 2016 Closing Video     •    Molly’s Traffic & Conversion 2016 Presentation Slides Thanks for Listening!Thanks so much for joining us this week. Have some feedback you’d like to share? Leave a note in the comment section below

Want to know how to create a Facebook Video Ad like a pro?  Keith, Molly and Ralph are back with Part 2 of this series on video advertising.  

In this episode, Keith and the Perpetual Traffic crew will walk you through the five steps of success video ad creation on Facebook.

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IN THIS EPISODE YOU’LL LEARN:

• Which objective to choose when setting up your Facebook Video Ad (HINT:  It isn’t ‘Video Views’.)
• How many ad sets you should create?  Should you use long copy or short?  And where should you start?
• The metrics you should be monitoring so you can adjust your video ads for optimal performance.

Plus… a bonus addition tacked on by Keith that gives you access to a Facebook Video Ad that is enjoying immediate success.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

• Keith’s 9-Minute Video + Long Copy Ad [Need to get this from Keith]
• EP 31: 3 Elements of a Successful Video Ad [http://www.digitalmarketer.com/podcast/video-ad-elements/]
• Plus This - An Infusionsoft Add-On for Facebook Ads and more. [ http://www.plusthis.com/]

Thanks for Listening!

Want to create video ads that convert?  While the content of your video ad can vary widely, there are three elements you must include in every video ad.  Use these video ads on Facebook, YouTube or even on local television.  Video ads are hot and the Perpetual Traffic pros will show you how to put them to work in your business.

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On this episode of the Perpetual Traffic podcast, the PT experts will walk through two examples of ad targeting in action.  Whether you’re selling business to consumer or business to business — you’ll learn to find and place your ads in front of hungry prospects.

Also, we’ve just crossed 300,000 downloads on iTunes.  Thank you to all of our Perpetual Traffic listeners!  

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