Perpetual Traffic

Have you ever struggled with which Facebook Ad Type to use? Well, you're not alone. Join the experts as they give you a Facebook ad map any marketer or business can use, whether you're stumped by your first ad or your one hundredth. They'll go over which Facebook ad type works with the seven most common offers and why, so you can have a starting point and eliminate confusion going forward.

IN THIS EPISODE YOU'LL LEARN:

• The determining factor that will help you decide which Facebook ad type you want to put in front of your audience (« It's like using the "Easy Button" for your ads).
• What going to a party can teach you about your Facebook ads.
• The mistake marketers make with their Facebook ad copy and what to keep in mind to correct it (« Hint: This may be why you're seeing early results with your Facebook ads, but they don't last).

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Show Page Notes

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

IN THIS EPISODE YOU’LL LEARN: Who the Google ad blocker will have a big impact on and who it won’t affect (« and what this means for your campaigns).

What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare).

Why the experts aren’t panicking about the ad blocker and why you shouldn’t be either.

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Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Digital marketing as you know it is about to change. Early next year, Google will roll out an ad blocker through Chrome and that has a lot of marketers wondering how this will impact their retargeting campaigns. Ryan Deiss, Founder and CEO of DigitalMarkter, joins the experts to discuss what the new ad blocker means for marketers, how you should react, and how you should prepare.

IN THIS EPISODE YOU'LL LEARN:

• Who the Google ad blocker will have a big impact on and who it won't affect (« and what this means for your campaigns).
• What the ad blocker likely means for future digital marketing trends and strategies (« and how you should prepare).
• Why the experts aren't panicking about the ad blocker and why you shouldn't be either.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer’s Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

IN THIS EPISODE YOU’LL LEARN: Community’s biggest advantage for businesses and how it positively impacts the bottom line.

What the 5 Facebook group updates do and how to use their metrics to create and maintain a thriving community.

How one new update will help you create consistent content (« this is one of the key strategies of community building).

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Where does community fit in your business? Community is so important that Facebook recently changed their mission statement to include community and rolled out 5 Facebook group updates. Join the experts and special guest Suzi Nelson, DigitalMarketer's Community Manager, to learn what the Facebook group updates mean for digital marketers and how you can use these new features to build and grow your business and make data-driven decisions.

IN THIS EPISODE YOU'LL LEARN:

• Community's biggest advantage for businesses and how it positively impacts the bottom line.
• What the 5 Facebook group updates do and how to use their metrics to create and maintain a thriving community.
• How one new update will help you create consistent content (« this is one of the key strategies of community building).

 

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can’t: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of.

IN THIS EPISODE YOU’LL LEARN:

Who should use Facebook offline events and how it can have a profound impact on your business.

What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads.

Scott’s #1 metric you should be tracking that will help you understand what creates a new lead for your business.

Listen till the end of the episode for a “Ryan Rant” on the problem with direct response and what you can do about it.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

This is big! The rollout of Facebook offline events is giving marketers the ability to track what the Facebook pixel can't: sales that happen in your physical store or over the phone after people see or engage with your Facebook ad.

 

From local businesses to online companies, any business can use and benefit from Facebook offline events, no matter your budget. Join the experts and special guest Scott Desgrosseilliers, founder of Wicked Reports, as they explain how you can use Facebook offline events to your advantage, as well as the caveat you need to be aware of.

IN THIS EPISODE YOU'LL LEARN:

• Who should use Facebook offline events and how it can have a profound impact on your business.
• What data may conflict and where to proceed with caution so you can make informed decisions about your Facebook ads.
• Scott's #1 metric you should be tracking that will help you understand what creates a new lead for your business.
• Listen till the end of the episode for a "Ryan Rant" on the problem with direct response and what you can do about it.

 

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business.

IN THIS EPISODE YOU’LL LEARN:

The video campaign strategy that provides value first and successfully reaches cold audiences (« Hint: This is especially effective for expensive products).

The four elements to include in your video to create effective video ads that convert.

What video ad strategy you can use if you have a novelty product or are just getting started.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Mentioned in this episode:

DigitalMarketer Ebooks

Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!

https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)

Get the Facebook video campaign strategy playbooks the experts use in their businesses to acquire new leads, scale campaigns, and increase conversions. Listen as they detail two video ad game plans you can quickly start using in your business.

IN THIS EPISODE YOU'LL LEARN:

• The video campaign strategy that provides value first and successfully reaches cold audiences (« Hint: This is especially effective for expensive products).
• The four elements to include in your video to create effective video ads that convert.
• What video ad strategy you can use if you have a novelty product or are just getting started.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!

Join us as we celebrate 100 episodes! Thanks to everyone who helped get us here, especially the listeners—we couldn't have done it without you.

To commemorate this milestone, the experts are sharing their favorite episodes they consistently recommend to friends, peers, colleagues, and mentees alike. From how to acquire traffic to closing a sale with video advertising, from how to reach new customers using Facebook Messenger to crafting compelling, high-converting ad creatives, these are the favorite tips, strategies, frameworks, and ideas of the PT crew.

Then, listen as our Editor, Darren Clarke, details what it takes to create a slick, engaging podcast that has generated 1,845,142 downloads in two years. Darren shares how you can make a podcast that listeners continually return to and what a podcast sounds like without an editor.

IN THIS EPISODE YOU'LL LEARN:

• What your marketing must include so you can effectively convey why someone should buy from you (« this is true for all marketers, no matter your industry).
• How to use video advertising to give yourself the best chance of generating a conversion while filtering out traffic that's not going to buy.
• How to use Facebook Messenger to connect with your audience, reach new customers, and stand out from the crowd.
• How to create a polished podcast that listeners continually return to, even if you're on a budget or not a sound editing wizard.

Press and hold link to visit the page

Show Page Notes

Thanks so much for joining us this week. Have some feedback you'd like to share? Leave us a review on iTunes!