The Business Development Podcast

Persistence Wins Long Term


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In Episode 25 of the Business Development Podcast, host Kelly Kennedy expresses his gratitude to those who have nominated the podcast for the Quill Podcast Award. He emphasizes the importance of consistency in business development and urges listeners to follow up regularly with prospects. Kelly discusses the challenges faced by business development professionals and shares his insights on building trust and developing strong relationships. He also highlights the significance of using a customer relationship management system (CRM) and recommends Pipedrive as a reliable option.

Overall, Episode 25 of the Business Development Podcast emphasizes the importance of consistency, follow-up, and building trust in business development. Kelly Kennedy expresses his gratitude for the podcast's nominations and discusses the challenges faced by professionals in this field. Kelly emphasizes the significance of using a CRM and recommends Pipedrive as a suitable option. Through these discussions, listeners gain valuable advice on effective business development strategies.


Key Takeaways:


  1. Consistency is important in business development, including regular follow-up calls and emails.
  2. Building relationships takes time and effort, just like personal relationships.
  3. Using a CRM (Customer Relationship Management) system like Pipedrive can be beneficial for managing business development processes.
  4. It takes an average of eight touches to book an initial meeting or conversation with a new prospect.
  5. Disqualifying prospects who are not interested can save time and energy.
  6. Continuing follow-up efforts can lead to more closed deals and successful business relationships.
  7. Research and proper digging are necessary to find the right contacts within an organization.
  8. Trust and good relationships take time to develop.
  9. Time management and prioritizing valuable prospects is important in business development.
  10. CRM systems should have a good process flow to ensure effective follow-up and organization.
  11. Adding new LinkedIn contacts and sending out invites regularly can help in business development.
  12. Personal relationships can serve as a model for building professional relationships.
  13. The importance of making enough phone calls or touches to reach prospects and book meetings.

Mentioned in this episode:

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The Business Development PodcastBy Kelly Kennedy

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