Personal brand is a total grey area. Like, wtf is it? And why should we be deserving of a *brand*? But personal brand is not as flashy as you think. In fact, you already have a personal brand, whether you like it or not. So, IMO, you may as well put in a bit of effort to shape your personal brand, decide where you sit in your industry and control how your dream customers or clients, or even social media followers view you. 

I'll be talking about personal brand in bite-sized steps, because there's a lot to cover. First up, defining your personal brand. 

In this episode, I cover: 

• A summary of what personal brand is (or more specifically, what I think it is) 
• 3 exercises to distill your personal brand 
• Where your personal brand will come to life + examples
• Up next: How to roll out your personal brand 

Don't forget to head to bossycreative.com to download 62 Ways to Make Brands Your Bitch. It's filled with tips to help you build a bold brand across copywriting, design, social media, marketing and more. Download yours here.

• Bossy. Copywriting 
• The Bossy. Shop - Resources, ebooks & templates 
• @alycealyce Instagram 
• @bossy.copywriting Instagram

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