If you’re a business owner who believes that sales, marketing, and branding are not that important, then you’re making an extremely costly mistake.

Here’s the deal. Most entrepreneurs and business owners struggle because they lack sales skills. Most haven’t taken any sales training and don’t know how to sell. Even fewer are good at marketing because they don’t think it’s important.

An even smaller, tinier percentage of business owners are actually good with branding, and that needs to change. Personal branding is such an important part of your business. Next, I’ll share with you why you need to build and manage your personal image.

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