As a lawyer, developing your personal brand may actually have the potential to improve your legal practice in more ways than you realize. On Balance hosts JoAnn Hathaway and Molly Ranns talk with Katy Goshtasbi about how lawyers can build a personal brand by identifying the unique things they have to offer their clients. Katy outlines her formal research on stress and self-confidence and explains how increased self-awareness positively impacts these areas of lawyers’ lives and helps naturally support diversity and inclusion.  Check out Katy’s Free Personal Branding Quiz: https://purisconsulting.com/quiz/ And her book: Personal Branding in One Hour For Lawyers  Katy Goshtasbi is a change and branding expert, founder of Puris Consulting, and a former securities/compliance lawyer.