Episode 263 / Do you want to make your newsletters more personal and connect with readers? Bev Feldman, an email marketing strategist at Your Personal Tech Fairy, joins us today to share how to do just that through the type of content you share as well as sequences and segmenting.

• Setting expectations in a welcome sequence
• The value of letting subscribers go
• Basic ways to segment your newsletter list
• Tips to make resending to unopened more effective
• Common mistakes Bev sees people make with their newsletters
• Subject lines and ALT text tips  

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