Perspective FM

Does having a specialism put you in a better position as a new/smaller agency? Dan and Jon fumble around what they think are their respective agency specialisms (defining exactly what you do is so hard!) and how taking that approach benefits them in what they do for their clients. We talk about how we both started out and how things changed as we matured. Both having come from full-service agency backgrounds, we discuss how that’s not where we see the future of our companies and how focus can help make your agency more successful.

Find us online

Jon Darke - @darkejon

Every Interaction - @everyinteract / www.everyinteraction.com

Dan Gent - @gentusmaximus

Lighthouse - @wearelighthouse / www.wearelighthouse.com

This week Jon & Dan talk about how they go about dealing with pitches and proposals. How to decide how much time to put into documentation and what is takes to seal the deal and convince a new client to choose you over other options they might have.

We both have slightly different approaches to winning new work and we explored our document structure, reasoning and logic behind our separate approaches. We also think about a little transparency across the industry might lead to a better situation for all involved.

Show notes

Dan's Sales podcast - The Brutal Truth About Sales & Selling, by Brian Burns

Find us online

Jon Darke - @darkejon

Every Interaction - @everyinteract / www.everyinteraction.com

Dan Gent - @gentusmaximus

Lighthouse - @wearelighthouse / www.wearelighthouse.com

Episode 2 of Perspective. This week Jon & Dan talk about how they go about charging their clients. How to determine if new business enquiries have appropriate budgets and how to approach the subject of money.

We explore how we both determine how much we should be charging based on a brief and how much a client can afford. We also cover the logic for accepting work with a budget in mind, and different ways of charging, invoicing and tracking work across our businesses.

Few sound issues this week, so apologies for any irregularities - trying to resolve these in future episodes.

Find us online

Jon Darke - @darkejon

Every Interaction - @everyinteract / www.everyinteraction.com

Dan Gent - @gentusmaximus

Lighthouse - @wearelighthouse / www.wearelighthouse.com

Episode 1 of Perspective. A podcast talking about the experiences of running and growing an indie creative/digital agency. This week Jon & Dan give some background to kick things off - exploring how their careers bought them to start their own agencies.

Show notes will be a little light this week.

Find us online

Jon Darke - @darkejon

Every Interaction - @everyinteract / www.everyinteraction.com

Dan Gent - @gentusmaximus

Lighthouse - @wearelighthouse / www.wearelighthouse.com