Perspectives in Mobile

Satellite and cellular networks are shifting from competition to convergence, promising lower costs and seamless connectivity in the next 2–3 years. In this episode of MEF podcast Perspectives, Iridium CEO Matt Desch discusses the evolution of satellite spectrum, Iridium’s plans for satellite-to-phone calls by 2026, and the future of direct-to-device communication. He also explores the role of satellite tech in smart cities and conflicts, highlighting the challenges and breakthroughs reshaping global mobile communications.

From automating workflows to tackling bureaucratic inefficiencies, AI can drive real change, improve customer experiences, and make organizations more agile. In this episode of MEF podcast Perspectives from MWC Barcelona, Adam Spearing, Head of AI Innovation for EMEA at Servicenow, shares his insights, discussing with host Riccardo Amati how artificial intelligence is reshaping telecom, mobile services, and the public sector. Spearing also explores the future of AI in business and government, emphasizing the need for strategic adoption and cultural transformation.

Generative AI is reshaping industries, unlocking unprecedented opportunities in interactive advertising and customer engagement. In this insightful interview, Marina Petrova, Head of Generative AI at GMS, highlights the transformative potential for telcos, digital agencies, and key sectors such as travel and retail. She emphasizes the critical role of leadership in embracing AI tools firsthand to drive innovation and gain a competitive edge. With examples ranging from AI-driven retail transformations to personalized travel experiences, Marina’s conversation with MEF's Riccardo Amati explores how businesses can harness AI to create tailored, impactful connections with consumers.

In an interview for MEF’s podcast series Persepctives, Trend Micro’s Udo Schneider reveals Cybertron, the industry’s first proactive AI-driven security solution, designed to stay ahead of evolving cyber threats. Powering the Vision 1 platform, Cybertron leverages 35 years of data to provide real-time, AI-backed defenses. Schneider emphasized the need for a balanced approach to security, focusing on risk assessment and the importance of AI in securing both systems and AI applications. A Trend Micro and CTOne study found that 86% of companies worldwide are using private 5G and 62% are leveraging AI and machine learning for security. 

In this episode of Perspective supported by Infobip, Dario Betti interviews Viktorija Radman, Telecom Business Director at Infobip, discussing the evolution and current state of network APIs, particularly in the context of fraud prevention and mobile security. Viktorija shares insights on the challenges faced by telecom operators in implementing these APIs, the importance of collaboration, and the potential for new use cases. The conversation also touches on the integration of RCS with network APIs to enhance security measures and the future direction of these technologies in the mobile ecosystem.

As RCS adoption grows, so do the security threats associated with its encryption, with cybercriminals increasingly exploiting these features. In this episode of Perspective, Riccardo Amati speaks with Michael Laudon, Vice President of Cloudmark at Proofpoint, about the evolving risks in RCS messaging. Laudon delves into how attackers are adapting their tactics, the importance of sender reputation, and the role telecom operators play in securing the ecosystem. He also highlights how Proofpoint is leveraging AI and advanced technologies to protect users and maintain trust in RCS communication.

In this podcast episode, Dario Betti discusses the formation of a new IoT working group under the Mobile Ecosystem Forum (MEF) with Cedric Mauvielle and Charles Bernard. The group aims to address the fragmentation in the IoT market by establishing best practices and lowering entry barriers for new players. The conversation covers the challenges faced in the industry, the importance of standardization, and the need for collaboration among stakeholders. The speakers invite industry professionals to contribute their ideas and experiences to help shape the future of IoT.

In this episode of Perspectives in Mobile, Dario Betti interviews Michael Becker, CEO of Identity Praxis Inc., discussing the evolving landscape of digital identity and personal data management. They explore the significance of mobile technology in shaping identity, the importance of trust in digital interactions, and the factors influencing the adoption of personal information management systems. Michael shares insights from his extensive research, emphasizing the need for education and understanding in navigating the complexities of digital identity. He also outlines his vision for the future of identity management and the role of individuals and businesses in achieving digital sovereignty.

In this episode of Perspective, Dario Betti sits down with Oscar Monteagudo, Head of Carrier Sales and Subsea Development at Vodafone Carrier Services, to explore the evolving landscape of wholesale telecommunications. From the critical role of submarine cables in powering global internet traffic to the innovative services like Scam Signal and the Identity Hub, Oscar sheds light on how Vodafone is enhancing security and user experience. The conversation also delves into the company’s customer-centric strategies, the expanding customer base, and the use of APIs to unlock new opportunities. Collaboration within the carrier community takes centre stage, emphasizing the importance of working together to drive innovation and better serve customers.

In this episode of Perspective, Riccardo Amati discusses with Amanda Muftie, Fashion Design Assistant of Senora The Label, the innovative strategies her fashion brand employs to engage customers in Indonesia's mobile commerce market. The conversation explores the integration of WhatsApp for personalized customer service, the use of data from Meta for insights, and the challenges of standing out in a crowded market. Amanda emphasizes the importance of balancing technology with a personal touch and shares her vision for the future of fashion, including the potential role of augmented reality.