In this episode we discuss a skill many of us want to improve at: Persuasion.

In the book Persuade, Andres Lares and Jeff Cochran gives very practical advice, including the building blocks to create persuasion. Andres Lares is a Managing Partner at the Shapiro Negotiations Institute and his expertise is in dealing live negotiations with major sports clients. He has lectured on the topic of negotiation and influence at various universities.

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