On this episode, we’ll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more.

The Art of Persuasive Packaging – How Visual Identity, Packaging, and Labeling Persuade Consumers. This week, we talk with Jason Therrien and Joe Cola of thunder::tech, a marketing agency that works with breweries on their branding and packaging.

The Art of Persuasive Packaging - How Visual Identity, Packaging, and Labeling Persuade Consumers. Interview with branding expert Jason Therrien.

On this flight of persuasion episode, we’ll be discussing persuasion skills that are used by psychics, cold reading, postcard marketing, and more.

On this episode, we discuss cold reading, psychic persuasion skills, postcard marketing, and more.

This week we welcome Jared Tendler, author of the Mental Game of Poker to discuss behavioral psychology and the mental game of trading and poker.

This week Eric Yaverbaum joins us on the show to discuss his career in PR and how public relations has changed in today’s polarized world. Eric is the CEO of Ericho Communications with over 40 years of experience in communications, media, and public relations. Eric is also a bestselling author who literally wrote the book […]

On this last episode of 2021, we welcome a friend and guest Scott Smith of World Touch Company to join us as we discuss a few different topics. We’ll cover some marketing lessons from the great John Madden who passed away this week at the age of 85. We reference an article by Bill Mueller […]