On this episode, we’ll cover a random flight of marketing and persuasion topics including some takeaways from the book $100M Offers: How to Make Offers So Good People Feel Stupid Saying No. We’ll also discuss a marketing takeaway from the latest Spiderman: No Way Home movie; Plus a lesson from Buc-ee’s and the “irresistible” reason […]

On today’s episode, we welcome back legendary copywriter Bob Bly to discuss his brand new book The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works. Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. […]

On this episode, we’ll be discussing Pinterest Predictions for 2022 and some direct mail marketing lessons for pattern interruption.

This is part 2 of our interview with Greg Johnson discussing the “7 Deadly Sins of Story-Based Marketing”. Don’t forget to check out all of his killer email marketing insights each & every Tuesday morning. Our listeners can sign up by visiting https://gives.biz/beer.

This week, Greg Johnson join us on the show to discuss the 7 Deadly Sins of Story-Based Marketing. In addition to running his own eCommerce businesses for years, Greg helps other brand owners grow and scale theirs. Email marketing is his superpower, and Greg shares all of his tricks, experiments, and insights with his list […]

This week we welcome Ryan Voeltz on the show to discuss his book Ghosts in the Machine: Overcoming Decision-Making Bias in the Sales Cycle with Behavioral Science. Ryan has had just about every type of sales job there is. In college, he sold menswear at Nordstrom. In his first job out of college, he sold […]

On this episode, we welcome pricing expert Mark Stiving to discuss pricing, perceived value, and how to win more business at higher prices. Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing […]

On this episode, we’ll be covering another random flight of persuasion topics. We’ll discuss words and phrases to use in your sales letters and ad copy. We’ll also talk about packaging and how to increase perceived value.

This week we welcome Scott Turman to the show. Scott is the author of How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is now […]

On this episode we’ll be discussing the greatest marketer in cartoon history and why his comic strip was so successful. It has a lot to do with persuasion in everyday life. We also talk about the importance of being a generalist from a recent book Sean’s been reading called Range: Why Generalists Triumph in a […]