TikTok has become the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. What many business owners may not realize is it offers an unprecedented opportunity for businesses to promote their products and services to a younger audience of customers.  On this episode, […]

On this episode, we’ll be discussing a flight of persuasive topics; We’ll share a writing secret Stan Lee used to make Marvel the king of comics in the 1960’s. We’ll also be discussing some copy ad classics we picked up from https://www.copylegends.com.

On this episode, we continue our discussion of how fear and propaganda are used to manipulate the masses.

On this episode, we discuss how fear and propaganda are used to manipulate the masses.

We continue our discussion on the science of learning and changing behaviors with JW Wilson, author of Cracking the Learning Code.

On this episode, we discuss the Science Behind Motivating & Changing Behaviors with JW Wilson, author of Cracking the Learning Code.

This week, we’ll be covering a host of topics on this “random flight of persuasion” episode. We talk about things like developing your own persuasive advantage with humor and your own skills and experience. Also, we discuss using the reverse interview to land big clients on platforms like LinkedIn.

This week, NLP expert Valerie Fischer join us on the show to discuss how to use neurolinguistics and NLP principles to boost your sales copy. Valerie is the founder of Brain Science Selling®, a digital marketing approach combining Neuro-Linguistic Programming techniques with advertising and marketing strategies aimed to help entrepreneurs increase revenue. On this episode, we’ll […]

On this episode, we’ll be walking through one of David Ogilvy’s most famous ads and the best takeaway lessons from it. You can check out some of Ogilvy’s famous swipe file ads that we’ll be referencing here – https://swiped.co/file/how-to-launch-new-products-ad-by-david-ogilvy/

On this episode, we’ll be discussing a simple 3 step process to take your customers out of their current belief… or “trance” and lead them into a “buying trance”.