On this episode we’ll be continuing our discussion of the secrets of writing and share the 8 Components of an Irresistible Direct Response Offer.

On this episode, we’ll be digging into some old Clayton Makepeace tips for writing killer sales copy that coverts prospects into customers.

This week we welcome Phil Jones, author of Exactly What to Say on the show to discuss the magic words for influence and impact. Phil entered the world of business at the tender age of 14. With nothing more than a bucket and sponge, he went from single-handedly washing cars at weekends to hiring a […]

On this episode, we’ll be discussing an article from this month’s edition of Psychology Today, that focuses on why people are drawn to conspiracy theories in times of crisis.

This is part 2 of our interview with Patrick Wanis discussing Cults and how they use Hypnosis and Persuasion Tactics to build relentless loyalty.

This week we welcome Patrick Wanis on the show to discuss how Cults use Hypnosis and Persuasion Tactics to build relentless loyalty with their followers. Patrick is a human behavior expert with a background in hypnosis, who has also been featured on HLN, NPR, and CNN for insights into cults and brainwashing.

This week we welcome Steve Yastrow on the show to talk about “the art of improvised persuasion”. He is the author of the bestselling book Ditch the Pitch: The Art of Improvised Persuasion. In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company, a […]

On this episode, we’ll be discussing more examples of nostalgia marketing and how it works by tapping into those positive connections from the past.

This week, Chris Delaney joins us on the show to talk about using persuasion to ace any job interview. Chris is the author of the book The 73 Rules of Influencing the Interview: Using Psychology, NLP and Hypnotic Persuasion Techniques.

This week, we discuss a flight of topics on persuasion including a recent article from Fortune entitled Donald Trump is a master of hypnotism. How he used the power on America—and then himself.