This week, Ed Latimore joins us on the show to discuss how to build a huge audience that will be loyal, engaged, and addicted to your content on Twitter. Ed is a best-selling author, former professional heavyweight boxer and a competitive chess player. Ed has an amazing story of someone who’s overcome a lot. He […]

This week, we welcome Sean D’Sousa, founder of Psychotactics on the show to discuss how the brain works when it comes to making buying decisions. Sean has an extensive background in persuasion from his experience in copywriting, writing TV commercials, marketing, and finally his work in graphic designs and cartoons. One of his greatest skill-sets […]

On this episode, we cover a “flight of persuasion topics”. Sean will share some recent mail pieces he received and some takeaway lessons on personalization and packaging. We’ll also be discussing a recent video he shared in our FB group and some age-old persuasion tactics that are being used against us during this pandemic. The […]

On this episode, Tim David joins us to discuss his most recent book FLIP – The Four Levels of Influencing People. Tim is also the author of Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence. He’s an ex-professional magician, who now teaches leaders and sales professionals the magic […]

On this episode, Tim Davis joins us to talk about personal branding, persuasion, and how to set yourself apart from the competition in any industry. Tim is a speaker, marketing consultant & business coach, and currently the National Sales Coach for Movement Mortgage. Sponsor This episode is sponsored by Craft Beer Club. Each monthly Craft Beer selection […]

On this episode, we’ll be discussing a book I’ve been reading lately called Impossible to Ignore: Creating Memorable Content to Influence Decisions by Carmen Simon, Ph.D. It’s worth your time to read it, especially if you create online content regularly. Sponsor This episode is sponsored by Craft Beer Club. Each monthly Craft Beer selection they send […]

This week, welcome neuromarketing expert Felix Cao on the show to discuss a fascinating topic – how most buying decisions are made in the brain. Felix is the founder of Happy Buying Brain and has been featured in top media outlets, such as The Huffington Post and Adweek. He has over 15 years of experience […]

On this episode, we’ll be discussing some killer secrets that will turbocharge your sales copy. Also, we’ll be sharing some hypnotic phrases you can use in conversation to get more of what you want.

On this episode, we’ll be discussing the 4 Superpowers that make your writing more powerful.

This week, we welcome Bob Bly on the show to discuss his most recent book The Big Book of Words that Sell. Bob has four decades of experience as a copywriter and McGraw-Hill calls him “America’s top copywriter”. He’s written copy for big-name clients such as Kiplinger, Boardroom, Phillips, Agora, Nightingale-Conant, IBM, AT&T, and more. […]