This week, Theresa Lina joins us on the show to discuss how to separate yourself in competitive markets without competing on price alone. In her recent book Be the Go-To, Theresa reveals a groundbreaking, step-by-step approach called the Apollo Method for Market Dominance. It’s a detailed recipe for becoming your market’s Go-To brand. On this […]

On this episode, Carlos Gil joins us on the show to discuss how social media could be rewiring our brains. We’ll be discussing his latest book The End of Marketing as well as a new documentary on Netflix called The Social Dilemma, a documentary that explores the dangerous human impact of social networking. Carlos is an international […]

This week Doug Noll joins us on the show to discuss how to De-escalate any volatile situation in just seconds. We’ll be discussing his bestselling book De-Escalate: How to Calm an Angry Person in 90 Seconds or Less. Doug is a lawyer turned peacemaker, specializing in difficult, complex, and intractable conflicts. He’s also a second-degree black […]

This little secret comes from the principle I learned many years ago – “seek first to understand… then to be understood”. On this episode, New York Times bestselling author Dan Solin joins us to discuss his upcoming book Ask: How to Relate to Anyone. This book is meticulously researched, based on fascinating and compelling studies […]

This is part 2 of our interview with Jim Speakman discussing Covert Persuasion: Psychological Tactics and Tricks to Win the Game. Sponsor This episode is sponsored by Craft Beer Club. Each monthly Craft Beer selection they send you is produced by small-production, independent, artisan, craft brewers who use traditional brewing ingredients.

This week, Jim Speakman joins us on the show to discuss a book he co-authored with Kevin Hogan years ago called Covert Persuasion: Psychological Tactics and Tricks to Win the Game. This book ranks right up there in the top 5 books on persuasion in company with Robert Cialdini’s books and also Scott Adam’s book […]

This is part 2 of our interview with Doberman Dan where we discuss copywriting, and his book Just Sell the Damn Thing: The Proven, Contrarian Formula to GROW Your Business FASTER Than Ever. Sponsor This episode is sponsored by Craft Beer Club. Each monthly Craft Beer selection they send you is produced by small-production, independent, artisan, […]

This week, Doberman Dan joins us on the show for a two-part interview. We lost track of time on this one and it went for 90 minutes! So we just broke it in half.  Enjoy the first part. Dan is a serial entrepreneur, an ‘A list’ copywriter, and a three-time international bestselling author. He’s written […]

On this episode, we’ll be discussing a recent article by Ed Gandia at AWAI entitled “Will Artificial Intelligence Replace Copywriters”. According to a recent article in Ad Age magazine, Chase bank is already replacing some of its copywriters with AI. We’ll be discussing what this means for the future of copywriters and marketers alike. You can […]

On this episode, we’ll be discussing a number of topics including some effective three-word messages and using the power of perceptual contrasts.  Sponsor This episode is sponsored by Craft Beer Club. Each monthly Craft Beer selection they send you is produced by small-production, independent, artisan, craft brewers who use traditional brewing ingredients.