On this episode, we’ll pick apart some more sales copy from our swipe file collection. Some old. Some new. On a couple of ads, we decide to take up their “call to action” and give them a ring. Featured Beer On this episode, I’m still enjoying the Founders CBS, at 11.7% ABV. This one continues to […]

This week we welcome direct response copywriter Abbey Woodcock on the show to discuss how to develop your voice when writing copy. We’ll be discussing Abbey’s book What They Hear When Your Write. Abbey has been writing copy since 7th grade when she wrote a 30-page sales letter asking her crush to the dance. Unfortunately, her […]

On this episode, we dig out some old sales copy swipes from our dusty file cabinets. We discuss a few of these, and some lessons that can be learned from our last great recession. Featured Beer For this episode, I’m enjoying a Maduro from Cigar City Brewing. This pours really dark for an ale. It’s […]

This week we welcome Jason Van Camp on the show to discuss his new book Deliberate Discomfort: How U.S. Special Operations Forces Overcome Fear and Dare to Win by Getting Comfortable Being Uncomfortable. Jason is a highly decorated green beret, special ops commander and now bestselling author. Jason attended and played football at West Point […]

Convincing Others When Facts Don't Matter - Interview with Lee Hartley Carter

This week David Priemer joins us on the podcast to discuss his brand new book coming out on Tuesday (April 7th), Sell the Way You Buy. While working as a VP at Salesforce, David had an epiphany: the very sales tactics his team was using were not working on him. While the company—and his entire […]

On this episode, we are pleased to welcome Pierce Marrs on the show. Pierce is the host of the popular Shark Tank Fan Podcast and has just released a new book Could You Survive Shark Tank?: The Sharks’ Top 7 Questions Every Entrepreneur Must Answer. Over the course of his career, Pierce has owned several […]

This week we welcome Joe Uscinski on the show to discuss why people buy into conspiracy theories. Joe is an associate professor of political science at the University of Miami. He studies public opinion and mass media with a focus on conspiracy theories, misinformation, and disinformation. He’s also the co-author of American Conspiracy Theories and […]

On this episode, we’ll be discussing chapter 18 from the book Executive Power. The title is “Master the Art of Charisma with the Complete Psychological Formula for Instant Likeability”. We’ll be discussing the power of “mirroring”, and how this subtle art is hard for others to detect when used the right way. Featured Beer On […]

This week, we welcome back Dr. Michelle Mazur for a discussion on how to to change your marketing message during times like this. The world is in a stressful place right now with the topic of the coronavirus and its impact getting much of the attention. If your marketing stays the same, you’re in for […]