On this episode, Brennan Hopkins joins us to discuss how traveling the world makes you more persuasive when it comes to writing sales copy. Of course, most people are keeping their world travel at a halt during these times. When the world isn’t dealing with a major pandemic, Brennan likes to travel to other countries […]

On this episode, we’ll be discussing how successful companies today are providing experiences and how this will continue to be the case as we navigate through the COVID-19 pandemic. Featured Beer On this episode, I’m having a Macchiato Espresso Milk Stout from Abita Brewing Co.  It makes a good first impression with a strong coffee aroma […]

On this episode, we’ll spend some time discussing the latest on COVID-19 and how the media uses tactics like “lumping” to persuade people’s attitudes, beliefs, and behaviors.

This week Sean and I welcome Mary Kathryn Johnson on the show to discuss the new rule changes with FB Messenger (March 4th) and whether marketers should be concerned. Nicknamed #ChatBotMom, Mary Kathryn Johnson has created online success since 2003. A fall while pregnant with her second son landed her with two broken legs, her first […]

On this episode, we’ll be discussing a little known book written by famous advertising legend Bruce Barton back in 1925 called The Man Nobody Knows. In it, he depicts Jesus Christ as a man’s man; not the meek, effeminate figure many of us have learned about in Sunday School. Barton described Christ as the world’s […]

On this episode, we welcome Joe Ferdinando, founder of Building Security Services in New Jersey. Joe will be sharing how he used “lumpy mail” to help him grow his security guard company to a $14 million a year business. In 1982, Joe founded Building Security Services, Inc. after already running a successful commercial janitorial company. Starting […]

On this episode, Daniel Chan joins us to talk about “persuasion and magic”. Dan is an internationally renowned, award-winning magician whose magic has taken him all over the world. He’s regarded as one of the nation’s top corporate magicians and performs at events for thought leaders and influencers worldwide. Before Dan was a full-time magician, […]

On this episode, we welcome Nolan Webster on the show. Nolan is a trained mentalist and magician who has used suggestion, telepathy, psychometry, and other techniques to mystify his audiences. Since his very first performance in the 4th grade, Nolan has performed in casino comedy clubs, has been the resident magician for several restaurants, made […]

On this episode, we’ll be discussing a number of random topics. One topic of discussion centers around a recent article in the Harvard Business Review by Nicole Torress entitles Advertising Makes Us Unhappy. The article focuses on the research of professor Andrew Oswald and his team at the University of Warwick. Their research concludes that […]

On this episode, we spend time discussing some ads during Super Bowl LIV. The cost of advertising for this year’s big game was roughly $5.6 million for a 30-second spot. Most of the ads were one minute so let’s just say around $11 million. Most were forgettable. A few were amusing. One of the best ads was […]