On this episode, we’ll be discussing controversy in advertising; specifically Peloton’s latest commercial and whether it will end up being good marketing for them in the end. Featured Beer On this episode, I’m enjoying a Kentucky Winter Golden Stout. This is Lexington Brewing’s newest bourbon barrel-aged seasonal craft beer. This stout pours a deep golden color, […]

On this episode, we’ll be discussing some of our favorite movies that come to mind when discussing powerful lessons on persuasion. There are a ton of movies we could discuss but there are a few that stand out more than others. Here are a few that we’ll be discussing: Glengarry Glen Ross A Few Good […]

On today’s episode, we’ll be sharing 5 old school persuasion techniques that still work in today’s digital marketing age. Featured Beer I’m having a delicious Leinenkugel’s® Snowdrift Vanilla Porter. It’s a smooth fuller-bodied brew with hints of cocoa, coffee and caramel brought out by roasted malts, aged on real vanilla. This is a great seasonal […]

Our guest today has been working with clients since 1998 when he left a lucrative job in the software industry to start his own marketing consulting company. Since then, Mike Capuzzi has helped thousands of business owners and marketers around the world with his effective High Impact Marketing tactics and strategies. This expertise has led […]

On this episode, we’ll be talking about the hidden power of “takeaway selling”. One of the prime human motivators is fear of loss. Takeaway Selling is crafted around this motivation. We’ll be referencing some books on the topic including one of my all-time favorites from Dan Kennedy, The No B.S. Sales Success. We’ll also be […]

On this episode, we’ll be discussing how to effectively persuade clients & prospects and with four kinds of questions. These types of questions come from the classic book Spin Selling which we reference throughout the show. In the SPIN model, there are four components of selling products or services: opening, investigating, demonstrating capability, and obtaining […]

On this episode, Sean and I are pleased to welcome Ryan Reger on the show to talk about how publishing content has grown his influence on a mission to help more husbands & fathers achieve the dream of working from home. Ryan’s journey of entrepreneurship started in November 2008 after managing an unsuccessful political campaign. […]

On this episode, we’ll be discussing a recent book called the 16 Word Sales Letter by Evaldo Albuquerque. This is a book Sean has referenced in the past so we decided to spend an entire episode breaking in down. We discuss the copy system laid out in the book that has generated over $120 million […]

On this episode, we welcome Kim I. Plyler on the show to discuss how to master your own story and influence others. Kim is the CEO of SahlComm and the author of “Master Your Story, It Matters!”. She uses her platform to make sure everyone’s story can be heard. She believes that everyone has a […]

On this episode, Sean and I will be discussing some old school ads that were extremely powerful in their time and could be just as effective in today’s world .. if used the right way. We’ll be discussing how listeners can take some of these ads and imitate them in their own marketing today. Featured […]