This week we welcome Allen Klein on the show to discuss humor and how it can be used effectively to persuade and influence others. Allen is a TEDx speaker and the author of 28 books including the bestseller The Healing Power of Humor. He has successfully taught thousands to find the humor and consolations in everyday […]

On this episode, we’ll be talking with author Michelle Mazur on why creating and sharing your 3 Word Rebellion is absolutely critical to the growth of your business. Michelle is the founder of Communication Rebel® a company founded on the belief that communication changes the world. And that’s what she helps business owners and speakers do: rebel […]

On this episode, Sean and I will be paying tribute to Dan Kenndy, a man who influenced more small businesses owners, copywriters and marketing coaches/consultants than any person who has ever lived. This past week Dan passed away, and we were shocked to learn the news. As two guys who were avid readers of Dan’s […]

On this episode, we are super pleased to have RC Peck joining us to talk persuasion and how confusion, hype, and fear is being used against us in the financial world. RC is a friend of Sean’s from the Seattle WA area and founder of Fearless Wealth, a company that educates investors on how to […]

On this episode, we’ll wrap up our discussion of the Secret Formulas of the Wizard of Ads by sharing the greatest sales book ever written. It’s not written by Zig Ziglar, Tom Hopkins or Brian Tracy. In fact, you won’t even find this book in the business section on Amazon or at the local book […]

On this episode, we’ll continue to explore Roy William’s Secret Formulas of the Wizard of Ads. This book is gold for anyone looking for insight into what makes people act the way they do, and how how to use that to persuade an audience. Featured Beer Sean continues this episode with the Founders KBS bourbon […]

On this episode, we’ll we discussing Roy Williams classic adverting book Secret Formulas of the Wizard of Ads. The book was originally published in the late ’90s but as you’ll hear from our discussion, the principles are just as important in today’s social media climate where getting your customer’s attention is even more challenging. One […]

On this week’s episode, Sean and I will be discussing a few different topics, one of which is a recent article from Harvard Business Review on Marvel’s Blockbuster Machine. We’ll specifically be talking about a number of ways Marvel’s builds intrigue in its fan base. Copywriting Critique We’ll also be critiquing a recent advertorial in […]

This week, we welcome Thomas O’Toole on our show to discuss a fascinating topic – “how jurors are influenced in the courtroom through the use of visual imagery”. Tom is the president of Sound Jury Consulting, a company that works collaboratively with attorneys and general counsel around the country. Tom has practiced across the nation […]

On this episode, we’ll be discussing one of the most important secrets to becoming a more persuasive writer. We reference one of Sean’s most popular articles “The Anti-Writing Secret I Learned on My Way to Becoming a Six-Figure Writer“. We’ll also be discussing: Why it’s so important as a copywriter, marketer or sales professional to […]