On this episode, we continue recording at BFB (Blackberry Farm Brewery). We’ll be covering a number of topics including: How to Build Familiarity & Consistency Into Your Brand How to Create a Need for Your Product or Service How to Use Nostalgia in Promoting Your Products One of the books we’ll be referring to in […]

On today’s episode, we record from the Blackberry Farm Brewery Taproom in Maryville, TN. We’ll be discussing how to hire the best copywriters in the world for under $10, or what Sean calls his “aisle 12 secret”. Before we get into our show topic, Tim Moore joins us for a few minutes to share some […]

On this segment, we’ll be discussing some offers that hooked our attention this week and even made one of us click the “buy” button. One of the lessons we share is segmenting your marketing to groups that are known to spend money. Sean shares a great example from a mailing piece he received this past […]

This week, Sean and I are happy to have a friend, entrepreneur and professional speaker join us to talk persuasion and brew. Kent Julian is the founder of Live It Forward and has been speaking to companies and organizations for many years. His message revolves around helping teams and individuals move from DREAM to DO. […]

On this episode, we welcome Matt Archambault to share his story of becoming the host of Brewed In New York, an Emmy award-winning show about the craft beer scene. Matt works at a brewery in Long Island City called Fifth Hammer Brewing Co. and he’s been in the beer scene in NYC for years. He […]

This week we’ve decided to jump into the topic of “branding” & what it takes when it comes to positioning a craft beer. With so many microbreweries popping up all over the country, we decided to reach out to a beer branding expert to learn what it takes to market a good brew. Jim McCune, […]

On this episode, we are pleased to have Jake Rouse from Braxton Brewing Co. on the show. We really love stories like this and were happy to have Jake join us to share this one. Braxton Brewing was started right out of a family garage and has grown into THE must have craft beer in […]

On this episode, we are recording from Print Shop Beer Co. in Knoxville, TN. Charles Reece joins us for a few minutes at the beginning of the show to describe the beer we are having – a thick, creamy Peanut Butter Cup Pastry Stout. Oh man, is it good! For the remainder of the show, […]

Most people are told they need to have a social media “platform” or following before they can get a book publishing deal. However, our guest this week tells us that isn’t the case if you have the right pitch to grab a publisher’s interest. Carrie is the Chief Wonder Woman at Wonder: An Idea Studio, […]

This week, we welcome a new guest on the show to share a brew. Joshua Lisec is the founder of The Entrepreneur’s Wordsmith LLC. He’s the first Certified Ghostwriter in Ohio, a Forbes Contributor ghostwriter, a TEDx speaker, a leading authority on Author Voice Authenticity, and a two-time published novelist. Since 2011, Joshua has ghostwritten forty […]