On today’s episode, we’ll be covering a list of different topics including packaging. Sean shares some takeaways from Capitalism.com’s membership platform that includes a box of the month. The time and energy that goes into the box design is crucial for any company selling a high-end product. We’ll be discussing how this is used to […]

This week we welcome Richard Armstrong on the show to share a pint and talk persuasion & copywriting.  Richard is a leading freelance copywriter, topping the ranks of the nation’s A-listers. He specializes in writing copy for publishing, membership, and fundraising efforts. His client roster contains some of the most iconic names in direct marketing: […]

This week, we welcome guest expert Spike Spencer on the show to share a pint, and discuss NLP, otherwise know as Neuro-Linguistic Programming. Spike is an internationally recognized, award winning voice actor and speaker, and the world’s #1 Master Trainer on Relationship Sales Dynamics™ – skyrocketing success in business and dating/relationships at the same time […]

On this episode, we continue to work through flights of dark beer and some great discussion at our favorite Casual Pint location. Sean will be educating us all on the word of the day – “Chiasmus”; a strange sounding word but when explained, is something we’re all familiar with as it relates to memorable slogans […]

On this week’s episode, we go on location to The Casual Pint right here in West Knoxville. This makes the first episode we’ve recorded from a remote location. Spring weather and sunshine have finally arrived so we plan on doing more of these through the spring and summer. For recording episodes away from the studio, […]

This week, Reuben Swartz joins us on the show to discuss how to create compelling, persuasive proposals using the power of storytelling. Reuben is the founder of Mimiran (pronounced MIM-er-an), the CRM for people who love serving clients and want more but hate selling. He also hosts his own podcast as the Chief Nerd of […]

This week, we welcome our guest Dan Salva on the show. Dan is the author of the book Big Audacious Meaning – Unleashing You Purpose Driven Story. His book is the culmination of years of research as well as field work helping companies clarify their purpose, and then turn that purpose into a memorable brand […]

On this episode, we finish up our discussion of Never Split the Difference, one of the best books on negotiation we’ve come across in a long time. On the show today, we’ll get into some of our favorite takeaway lessons Chris Voss uses when it comes to high stakes negotiation. One of the favorites we […]

On this episode, we’ll be discussing one of the best books on negotiation I’ve ever read. It’s called Never Split the Difference by Chris Voss. We decided to make this book a topic of our podcast this week because it goes against some common notions about negotiating. The biggest of these is the “getting to […]

On this episode, we’ll be wrapping up our discussion of Breakthrough Advertising by talking about the seventh technique of breakthrough copy – camouflage. This is the process of borrowing believability from all the places in society where trust is stored up. For example, some of the most effective ads can be cleverly disguised as news […]