On this week’s episode, we spend some more time talking about hypnotic writing and influence. We’ll be wrapping up our discussion of Joe Vitale’s book Hypnotic Writing by sharing the 3 Biggest Secrets to Hypnotic Writing. We’ll also be discussing one powerful Jedi writing trick to overcome your prospect’s biggest objections … and why you […]

On this episode, we’ll continue our discussion of JFK’s historic moon speech by talking with human behavior expert Steven Keyl. Steven has spent the last 20 years working in the United States Intelligence Community (IC) where his services are still employed by several well-known “three-lettered agencies.”  His insights come directly from his time working for […]

Since it’s the 50th anniversary of the Apollo 11 moon landing, Sean thought it would be a great idea this week to examine John F Kennedy’s “moonshot” speech back in 1961 and how it was instrumental in persuading a nation to embark on such a daunting goal at the time. Joining us to discuss this […]

On this episode, we’ll be diving into Joe Vitale’s book Hypnotic Writing. We’ve both read a lot of books on persuasion, but most don’t come close to this one in showing you how to capture your reader’s attention and put them into a trance-like state. If you are a sales professional, online marketer, copywriter, or […]

Have you ever been persuaded to see a movie after watching the trailer for it? This week, we welcome Chris Stasiuk on the show for a great discussion on the power of movie trailers, and how they can influence us to go see a movie or buy a product. Chris is the founder & creative director […]

On this episode, we’ll continue discussing The Halbert Copywriting Method Part III. We’ll spend time talking about anchors and cliffhangers and how these are used to keep people reading. We’ll also reference Hypnotic Writing by Joe Vitale again. This book should be on the shelf of anyone wanting to write better copy or more engaging […]

On this episode, we’ll be discussing a recent book we’ve been reading – The Halbert Copywriting Method Part III. This book focuses on the editing portion of your copy and gives readers a simple, easy formula that forces buyers to read every word. During the show we’ll be covering specific topics like: Punctuation tips, fonts, […]

This week we welcome Tom Moench on the show to share his 40 years in the craft beer industry. Tom is the founder of Orange Blossom Brewing Company and he’s seen it all since the early days of making his first homebrew recipe right out of his garage. When Tom was 18 and not old […]

On this episode, we’ll continue discussing the book Olgilvy on Advertising along with one other book, Twenty Ads that Shook the World. We’ll use some examples of why research is such a crucial part of any persuasive sales copy. Our featured beer on this episode is a Clown Shoes Chocolate Sombrero Mexican Stout. This 7% […]

On today’s episode, we’ll be back in studio discussing a crucial book anyone working in the world of direct sales needs to have on their bookshelf. It’s a book that copywriters & marketers refer back to time and time again whenever they get stuck with writing a promotion. Sean has gone back to this classic […]