On this episode, we’ll be discussing a recent article Sean pulled up of an individual who raised $3 million with a sign asking for beer money during ESPN’s College Gameday. More than 35,000 people donated to this student’s Venmo account. So what made his sign go viral? This leads us into a discussion of the […]

On this episode, we’ll be discussing a number of topics, one of which is digging deeper to persuade more. For this topic, I share a sales story and reference one of my all-time favorite sales books, The Ultimate Sales Machine by Chet Holmes. Sean will be referencing an interesting Rutgers study on paralinguistics and persuasion. […]

On this episode, we welcome Brian Cairns, CEO of ProStrategix Consulting on the show to discuss how his company is using whitepapers as their main tool for brand building.  Brian will explain how they are using case studies and white papers to generate leads, build trust and ultimately gain new clients.

On this episode, we’ll be discussing how to persuade prospects to do business with you using white papers and other forms of free reports. One of the books we’ll reference is Bob Bly’s White Paper Marketing Handbook, one of my favorites on the topic. White papers can be extremely useful sales tools, especially for companies […]

On this episode, we’ll continue our discussion of content marketing by sharing some key takeaways from Michael Stelzner’s book Launch: How to Propel Your Business Beyond the Competition. We’ll talk about how to implement an effective content strategy with how-to articles, podcast interviews, videos, webinars, white papers and more. Sean will share his own content […]

On this episode, we’ll be discussing a new book Sean has been going through called Launch: How to Propel Your Business Beyond the Competition by Michael Stelzner. So many of us have been let down by the undelivered promises of marketing over the years, and if you’re one of those people this is a great […]

On this episode, we will be covering a number of topics related to persuasion. One is the power of similes and how to use them to create persuasive language. A simile by definition is a figure of speech involving the comparison of one thing with another thing of a different kind, used to make a […]

On this episode, we’ll be diving into a new book that I started reading a few weeks ago. The book is Alchemy: The Dark Art and Curious Science of Creating Magic in Business Brands and Life. If you are a fan of Robert Cialdini’s work on influence you’ll want to pick up a copy of […]

On this episode, we welcome Jared Isham on the show to talk about how their company tells stories through video and audio that resonate with an audience.  He and his wife Jeanna Isham are the founders of Stage Ham Entertainment, where they’ve spent countless hours honing their craft of writing stories, shooting video (motion pictures), editing […]

On this episode, Sean and I will be sharing some of our favorite DK books over the years. We’ll share some stories and spend time discussing his autobiography My Unfinished Business. On this episode, Sean and I will be sharing some of our favorite DK books over the years. We’ll share some stories and spend […]