On today’s episode, we’ll be discussing a topic that is being talked about a lot this week – Donald Trump’s re-election chances for 2020. Given that Trump has been Acquitted in the Senate following an enormously popular state of the union address, there’s plenty of reason for optimism with his supporters. However, we recorded this […]

On this episode, we welcome Patti Wood, author of the book Snap: Making the Most of First Impressions, Body Language, and Charisma. Patti is an internationally recognized nonverbal communication and human behavior expert. She has conducted years of research in the field of human behavior. Time Magazine cited her Body Language course at Florida State University as one […]

On this episode, Craig Simpson joins us on the show to talk direct marketing over some pints of beer. Craig is the co-author of The Advertising Solution and The Direct Mail Solution (co-authored with Dan Kennedy). Craig has managed thousands of direct marketing campaigns and has grossed hundreds of millions in revenue for his clients […]

On this our 100th episode, we are super pumped to have Brian Kurtz join us on the show. Brian is master of direct marketing, and on this episode, we’ll be pulling from his four decades of experience by discussing his brand new book Overdeliver. For nearly 40 years, Brian has followed a specific set of […]

On this episode, we’ll be discussing a few books that fall under one theme – how to give better presentations whether they be in-person to a live audience or through videos. The first book we discuss is one I’ve been reading called Live from Cupertino by Michael Hageloh. It’s a fascinating case study of how […]

On this episode, we’ll be discussing 4 important questions to ask when tapping in into the life of your customer. We’ll be discussing one of Mazda’s new commercials that takes a unique approach to “storytelling”. Featured Beer On this episode, I’m bringing back one of my favorite seasonal brews from Highland Brewing Co. It’s their Thunderstruck […]

On today’s episode, we welcome Bill Cates, author of the new book Radical Relevance – Sharpen Your Marketing Message, Cut Through the Noise, Win More Ideal Clients. Bill has been an entrepreneur for almost 40 years. He has started, built, and sold two successful book publishing companies. After the sale of his second publishing company, […]

On this episode, we’ll be discussing some simple ways that create marketing that sells in 2020. The list we’ll be covering comes straight from Jace Vernon at RED Digital Marketing. You can find it by here. Featured Beer On this episode, Sean is enjoying a Shiner Holiday Cheer. This holiday dunkelweizen offers hints of Texas […]

On this episode, we’ll be discussing why “nostalgia marketing” is so effective when it comes to selling to today’s consumers. Brands from all different industries are now experimenting with nostalgia by tapping into positive childhood memories from past decades. Sean and I will be sharing some examples such as the latest Star Wars movie. We’ll […]

For this episode, we are pleased to have Nicole Iacovoni join us. Nicole is a financial therapist…but not one of those boring therapists who talk to you as you recline on a couch. She’s all about getting results and empowering working women to create the life of their dreams. She also has a new book […]