This talk explores the future of unionism in Northern Ireland, examining both the opportunities and challenges facing those who wish to remain part of the United Kingdom. Drawing on polling data, historical context, and political strategy, Professor Pete Shirlow and Lee Reynolds highlight the shifting identities beyond the traditional unionist–nationalist divide, the need for a positive message, and the importance of engaging with the younger generation. Promoting the Union makes a case for building a forward-looking, persuasive vision of the Union.

About the Speakers:

Professor Pete Shirlow is Director of the Institute of Irish Studies at the University of Liverpool. He is an expert on conflict, peacebuilding, segregation, and post-conflict transformation, with a distinguished record of research, policy engagement, and public commentary. He serves as Independent Chair of the OFMDFM Employers’ Guidance on Recruiting People with Conflict-Related Convictions Working Group and is a board member of the mental health charity Threshold.

Lee Reynolds is the former Special Adviser to DUP First Minister Arlene Foster and previously served as the party’s Director of Policy. He also directed the Vote Leave campaign in Northern Ireland during the 2016 referendum. Drawing on his experience designing and interpreting opinion poll data, Lee is recognised for his strategic insight into shifting voter identities and the future of unionism and is often asked for his political commentary.