In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-commerce landscape. Peter delves into his professional journey, his role at WPIC, and why the firm is an excellent partner for Australian consumer brands, especially in the F&B and health supplements sectors. He shares his insights on the rising trends in these categories. He highlights the untapped potential in markets like South Korea and Vietnam, discussing strategies for Australian brands to make impactful entries into these markets. Additionally, Peter spices up the conversation with an intriguing discussion about the whisky market across APAC.

Discussion Points:

• Peter's professional background and his recent transition to WPIC.
• The role of WPIC in bolstering Australian consumer brands in the APAC region.
• Emerging trends in the F&B and health supplements sectors across APAC.
• Detailed exploration of South Korea as an underrated market for Australian brands.
• Opportunities for Australian brands in Vietnam and strategies for market entry.
• The growing popularity of whisky across APAC and its potential as a market for Australian exporters.