The Future of Focused Technology

Petter Neby was inspired to create Punkt., in 2008 due to his growing concerns about the effects of constant internet access on people's attention spans and lifestyles. His inspiration came from personal experience and observations of how technology, particularly smartphones, was impacting daily life.

"With the Internet at our fingertips 24/7, we forget how easy it is to outsource our brains to phones. Choose a restaurant, get directions, ping a friend, go on a date, select some music, download a health app; when in doubt, ask Google. Looking out of a window, sitting on a city bench, chatting to strangers, asking for directions, or getting lost can be great opportunities for serendipity and human interaction. Even boredom, something we avoid more and more with smartphones, is essential for creativity." Petter Neby

The necessity of having alternative models in the mobile tech sector, with Petter Neby, Founder & CEO of Punkt. Founder & Chairman of Apostrophy

Petter Neby, founder & CEO of Punkt., is a Norwegian technology entrepreneur. Throughout his career, Neby has successfully founded and managed businesses in telecommunications, enterprise software, and website development. However, his most impactful venture came in 2008 when he created Punkt., a company dedicated to offering elegant, focused alternatives to the increasingly dominant multi-function devices in the consumer electronics market.

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