Petworking

Petworking

By Peter KensethKids & FamilyPets & Animals
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Petworking episodes

  • Peace of Mind and Pet Safety: Discussing the U.S. Pet GPS Tracker Market with Andrew Bleiman of Tractive

    A little over a week ago, I wrote about my experience of losing Peony while mountain biking, only to find her after searching for about 2 hours. I was incredibly lucky – according to the American Humane Association, one-third of all dogs and cats in the United States are reported missing in their lifetimes, and more than 80% are never found. Almost 10 million dogs and cats are lost or stolen in the U.S. each year, meaning that each year, 8 million dogs and cats are separated from their families.

    This week's episode of #Petworking looks at the market for Pet GPS Trackers in the United States. I'm joined by Andrew Bleiman, EVP, North America at Tractive, one of the leading manufacturers of pet trackers. Given the large numbers of lost pets, you'd think demand for Pet GPS Trackers would be sky-high. However, I was shocked to learn from Andrew that market awareness for pet trackers in the United States is approximately 5% of pet-owning households.
    Awareness. Not adoption. Awareness.
    Andrew went on to note that of the households that are aware of pet GPS trackers, probably only 10-15% had ever owned a pet tracker. Further complicating the issue, is that of the 5% of households that claim awareness, many of them equate microchips with pet trackers. While microchips are a useful tool in returning lost pets to their owners, they are not capable of tracking your dog or cat in real time, in the way a GPS collar can.
    Based on my personal experience, I'm a huge proponent of pet trackers, and would love to see broader adoption to lower the number of lost dogs and cats.
    However, if you're on the fence, tune into this week's episode to learn about:
    - The size and growth potential of the U.S. Pet Tracker market
    - Why you should not use an Apple Air Tag as a pet tracking device
    - Additional capabilities offered by some pet trackers (e.g., sleep monitoring, step counting, scratching, etc.), and how that data can be used to drive tremendous advances in animal healthcare
    - Which pet trackers work with which cellular networks, and how you can see which tracker will give you the best coverage for where you live
    I will say from personal experience, the cost of a pet tracker and the annual subscription fees pale in comparison to the feeling that you might have lost a member of your family. So, I would hope that we can get these adoption levels up beyond the shockingly low figures that Andrew and I discussed. There's a lot of room for growth in this market, which means there are a lot of pets that can benefit from an added safety measure. Here's hoping that in the coming years, we see the number of lost pets on a marked decline, while the adoption of pet trackers continues to skyrocket.

    41 min
  • DVM6: Watching Vets' Backs and Bridging the Gap in Veterinary Care Through Telemedicine

    Our latest episode of Petworking is all about televet services in the veterinary industry. With the rise of virtual consultations and telemedicine, televet services have become an increasingly popular component of the veterinary ecosystem. But how do these services maintain the legal and ethical framework of the Veterinary Client Patient Relationship (VCPR)?

    In this episode, we talk to Frank DeCecco, Founder of DVM6, who has developed an innovative televet model that contracts directly with veterinary clinics to provide relief services. Frank discusses how his model establishes VCPR and partners with the client's regular veterinarian to provide true telemedicine services, ensuring continuity in care and improving the health of the pets.

    Frank also shares his insights on how DVM6 offers vets and vet techs a means of returning to practice in a remote-friendly, less physically demanding, and flexible setting. With this approach, DVM6 aims to recapture some of the "brain drain" that the profession has experienced in recent years.
    Whether you're a veterinarian, a vet tech, or a pet owner, you won't want to miss this episode. Tune in now to learn more about the advantages and challenges of televet services and how DVM6 is piloting a new model of care in this field.

    55 min
  • Roo's Marketplace Platform: Improving Work-Life Balance for Vets

    Veterinary burnout and staffing shortages are becoming increasingly urgent issues in the animal healthcare industry. We have a situation where many pet parents cannot access care for their animals, especially not in a timely fashion. At the same time, veterinarians and veterinary technicians are suffering compassion fatigue and burnout, given that they are frequently placed in situations where they know they could help an animal, but are unable to do so. These vets and vet techs joined the profession because they have a deep passion for animals, science, and are committed to providing quality care. However, whether it is the result of staffing shortages, or a client's financial situation, a majority of vets encounter cases where they feel they are unable to act in the animal's best interest. This unfortunately creates a situation where vets leave the profession, further compounding the staffing shortages that contributed to the problem in the first place.

    Veterinarians operating their own practices are faced with the pressures of running a business, in addition to the demands of practicing medicine. In her TEDx talk, Melanie Bowden noted:

    "Being a veterinarian takes a lot more than just my medical training, which is something no one told me in school. I'm expected to be a counselor, an educator, a financial adviser, a team leader. I am the face and reputation of our business."

    When you look at Dr. Bowden's statement, the importance of relief veterinary staffing models becomes crystal clear. When vets need time off, or additional support so that they can better handle the demands of running a practice, relief vets are necessary to fill the additional staffing demands. This doesn't address the root cause of the problem - the fact that by 2030, the U.S. will need almost 41,000 additional veterinarians and 133,000 vet techs to meet the animal healthcare needs of the population - but it helps to address the pressures that hospitals and vets are dealing with right now.

    Roo is an online platform that connects vets and vet techs with hospitals in need of relief shifts. The hospital creates a profile outlining its culture, expectations, and the type of shift available, such as general wellness or surgery. Vets and vet techs can access the platform to browse the relief shifts posted by hospitals. They can then request a shift if it seems suitable for them. The hospitals review the request and determine if the candidate is a good fit. If the match is successful, the hospital accepts the shift and the vet or vet tech can then work the assigned shift. During our conversation, Jeffrey Bishop-Hill, SVP of Marketplace at Roo, told me to think of it "like a dating profile, in a sense."

    In another sense, Roo could be likened to an Uber or a DoorDash, translating veterinary and vet tech work into the gig economy. However, Jeff noted that as opposed to other gig economy marketplaces, Roo prides itself on being a community builder for its users, hosting continuing education events, along with happy hours and meet-ups for its vets and vet techs.

    Ultimately, Roo is focused on empowering vets and vet technicians to be able to have a manageable work-life balance, which hopefully will create a shift where more vets and vet techs return to the profession, and there is an increase in the number of undergraduates deciding to pursue a career in veterinary medicine. Roo accomplishes this by allowing vets to work on a contract model, determine their own hours, and incorporate the ability to travel and work remotely into a veterinary career. It also allows the vets and vet techs on the platform the ability to focus solely on medicine and animal care, which is why the majority of them joined the profession in the first place. By nurturing that passion and providing room for it to continue to grow and thrive, companies like Roo are hopefully the beginning of a solution to the staffing shortages and burnout that are plaguing the veterinary profession.

    30 min
  • Leap Years: A Game Changer in Senior Dog Care and Wellness

    In the inaugural episode of Petworking, we discuss the application of cellular health technology and human longevity science in pets with Nick Sinclair (CEO) and Ginny Rentko (Chief Veterinary Medical Officer) of Animal Bioscience. Animal Bioscience has developed a new product called Leap Years, which is an NAD booster and senolytic compound that promises to significantly improve the quality of life for our senior dogs. We delve into the science behind NAD boosters and senolytics, and the benefits that Leap Years offers for senior dogs. We also discuss the results that members of Leap Years' compassionate use program have experienced, and the status of their ongoing clinical trial.

    Nick mentions that in the company's clinical trial and compassionate use program, they are "actually seeing them bouncing back to, 'a puppy-like state' where they've got a lot more vitality about them."

    I think that type of aging experience is what we all want for our senior dogs. Don't miss this fascinating conversation about rejuvenating and supporting the health and vitality of our senior furry companions!

    36 min

About Petworking

From the publisher's feed

A podcast focused on Pet Care and Animal Health