When you’re producing more live golf coverage than anyone in the world, the technology behind the scenes better be world-class. Enter Luis Goicouria, SVP of Media at the PGA TOUR, who reveals how the league has transformed into a media powerhouse.

Think drone-mapped golf courses, patented ball-tracking AI, and a brand-new 165,000-square-foot production hub that rivals any in pro sports.

Seven live feeds are produced weekly, including ESPN+’s PGA TOUR LIVE and newly launched global “world feeds” tailored for international audiences. Luis explains how the TOUR now handles both “above the line” and “below the line” production across key events, and why investing in infrastructure has opened the door to deeper fan personalization.

You’ll also hear how Netflix’s Full Swing, the rise of international players, and the high-tech TGL league are all shifting how and who the sport reaches.

Resources and Links:

Connect with Luis Goicouria on LinkedIn and learn more about the PGA TOUR on their website.

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